Media News
New Delhi, September 05, 2007
IBN 7 is all set to add another show to its already extensive programming line-up. ‘Zindagi Live’, is a talk show with a difference. With a high human and emotional quotient it revolves around the real life stories of everyday people. ‘Zindagi Live’ is a platform for victims of circumstances who have bravely faced adversities to become survivors and is therefore also a testimony of their journey in doing so. The show host Richa Anirudh, joined by a panel of experts, will hold candid discussions with her guests to bring forth their personal struggles to sensitise and touch the viewers on various significant social issues. Beginning September 9, ‘Zindagi Live’ will air every Sunday at 10 am and 8 pm only on IBN 7.
A show unlike any other of its kind on Hindi news television, ‘Zindagi Live’ is not a debate session over the topic at hand, but an attempt to re-tell the story from the perspective of those who have experienced it first hand and have chosen life over defeat! Each episode will focus on issues like divorce, alcoholism, obesity and AIDS among others that are increasingly prevalent in our society yet no one really wants to talk about them. The personal accounts will be accompanied by interesting facts; trivia and statistics to further enhance viewer knowledge on the subject.
‘Zindagi Live’ is a poignant testimony of those willing to openly talk about their experiences and share with the viewers their struggles and triumphs and become sources of inspiration for others like them.
“’Zindagi Live’ is a show on the personal struggles of ordinary people, who have battled adversities and have now chosen to share their experiences with our viewers. While for some, these accounts might show a different and more realistic side to life, for others they may provide strength, comfort and inspiration, that despite the hardships life must go on.” Said Ashutosh, Managing Editor, IBN 7
“At IBN 7 it is our constant endeavour to provide interesting new programming and ‘Zindagi Live’ is one such perfect example. The property promises to be unlike any other talk show on Hindi news television and is bound to attract great response from both the viewers and the advertising fraternity, alike.” Said, Sanjay Dua, National Sales Head, CNN-IBN and IBN 7
For further information please contact
Roshni Dhindsa,
PR Pundit
9810675710
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