Divya Bhaskar launches DB GOLD

Media News

Surat/ Mumbai, September 7, 2007

DB Gold, Surat’s 1st afternoon paper has just been launched by Divya Bhaskar, the Gujarati daily from the Bhaskar Group. It launched with 80,000 copies. This is Surat’s first mainline afternoon colour paper, and also the first afternoon initiative from the Bhaskar Group in Gujarat.

In addition to Ahmedabad, Baroda, Surat and Bhavnagar (Saurashtra Samachar), Divya Bhaskar with eight editions in Gujarat has the largest number of editions. It launched in Jamnagar, Rajkot, Anand and Bhuj within the last six months.

Ashwini Agarwal, State Head, Gujarat of Divya Bhaskar says, “DB GOLD is designed to cater to the needs of the industrialists, trader and business community of Surat which is over 2.52 lakh strong. Their remaining at the point of business during the afternoon with comparatively more time on hand, was identified it as a great opportunity to bring out an afternoon paper. This is in the line with the Bhaskar Group’s strategy to connect with its readers across different time points.”

He adds, “Divya Bhaskar and Dainik Bhaskar newspapers as well as MY FM are already connecting with its audiences across 10 states and DB GOLD hopes to emulate their success. We plan to take this brand to other cities soon.”

Says L. K. Dubey, Unit Head, Divya Bhaskar, Surat, “Divya Bhaskar has the highest readership in the cities of Ahmedabad, Baroda and Surat with a total readership of 54.2 lacs in Gujarat. It is the number one newspaper of Surat with 1.75 Lac copies (ABC JD06) and as per NRS06. We have a readership of 7.58 Lac which is 19.3% more than Gujarat Samachar. The first day response and the almost 100% confirmed bookings have proven yet again that Bhaskar knows the pulse of its market.”

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