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Bangalore, September 10, 2007
Buzzing Bangalore’s ‘Whatte Fun’ airwaves with mystery and intrigue, Radio City 91.1FM, Bangalore, India’s ‘Station of the Year’* is all set to take its listeners on a captivating ride over the next 3 months. Starting September 10, 2007 the FM station is introducing ‘Swalpa Guess Maadi’ an engrossing new Guessing Game about identifying mystery voices with steadily increasing stakes. All Bangalore needs to do to win cash prizes Rs. 1,00,000 upwards, is tune into Radio City 91.1FM, unravel the mystery and SMS MONEY with your name to 54646 to guess the name of the mystery voice!
Known for its hallmark innovations in music and programming, Radio City with ‘Swalpa Guess Maadi’ brings yet another interactive, fun filled, enticing game to engage the listener with curiosity. While the voices are familiar yet extremely difficult to guess, the stakes starting off with Rs 1, 00,000 and only getting higher keeps it interesting for the listener. The line-up of 5 mystery voices gives the game a certain freshness, keeping it interactive and yet retaining the flavor of intrigue.
Sharing his thoughts on ‘Swalpa Guess Maadi’ Mr. Rana Barua, National Head – Marketing, Radio City 91.1 FM says,”Bangalore is a fast paced city which thinks on the go! Capturing this vibrant spirit of the city in our Whatte Fun style, we bring our listeners in Bangalore this action-packed Guessing Game to add that extra dash of excitement to FM radio! While radio is fundamentally about sound, with this game, we are engaging our listeners by innovatively getting them to guess beyond the obvious - music to identifying voices. I’m certain Bangalore will hop on with us in this lively, innovative, think and win game and have ‘Whatte Fun’ all the way!”
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners in Bangalore. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
