IBN 7's new talk show - 'Zindagi Live' now accessible via IBNLive.com & mobile

Media News

New Delhi, September 11, 2007

IBN 7 has added another show to its already extensive programming line-up. 'Zindagi Live', is a talk show

with a difference. With a high human and emotional quotient it revolves around the real life stories of everyday people. 'Zindagi

Live' is a platform for victims of circumstances who have bravely faced adversities to become survivors and is therefore also a

testimony of their journey in doing so. The show host Richa Anirudh, joined by a panel of experts, will hold candid discussions with her

guests to bring forth their personal struggles to sensitise and touch the viewers on various significant social issues. ?Zindagi Live? will air every Sunday at 10 am and 8 pm only on IBN 7.

'Zindagi Live' is more than just a show. It?s a movement to encourage people to come out and share their stories of joy, sorrow, success,

failure and survival. To make it more accessible to the people,'Zindagi Live' now has a dedicated microsite on IBNLive.com.

The microsite not only hosts show schedule, streaming videos of episodes of ?Zindagi Live? but also offers a platform for viewers to

share their experiences with IBN7. Viewers can log in and enter their detail and their story in a simple form and submit it. Alternately,

viewers can also send e-mails with their personal accounts that they would like to share on the show at zindagilive@ibnlive.com. On the

website, one can also have a sneak peek into subjects to be discussed in forthcoming episode and a list of all the topics to be discussed in

future shows.

Those interested in being a part of the show?s interactive audience can also sign up at the website. What?s more, a Richa Anirudh?s blog

section will feature the hostess herself writing about what they can expect in future episodes and any remarkable response 'Zindagi Live' helped in achieving.

In addition to the online features, ?Zindagi Live? is also accessible to its viewers via mobile and landline. They can either SMS their

feedback and suggestions to 52622 or call the IVRS number from any MTNL, BSNL or Tata Indicom landlines. The details for these are hosted on the website.

By offering these services online and via mobile, 'Zindagi Live' has tried to reach out to a greater audience share, making this people-centric show even more accessible and user friendly.

A show unlike any other of its kind on Hindi news television, 'Zindagi Live' is not a debate session over the topic at hand, but an attempt

to re-tell the story from the perspective of those who have experienced it first hand. Each episode will focus on issues like divorce, alcoholism, obesity and AIDS among others that are

increasingly prevalent in our society yet no one really wants to talk

about them. The personal accounts will be accompanied by interesting facts; trivia and statistics to further enhance viewer knowledge on the subject. 'Zindagi Live' is a poignant testimony of those willing to openly talk about their experiences and share with the viewers their struggles and triumphs and become sources of inspiration for others like them.

'Zindagi Live' is a show on the personal struggles of ordinary people, who have battled adversities and have now chosen to share their experiences with our viewers. While for some, these accounts might show a different and more realistic side to life, for others they may provide strength, comfort and inspiration, that despite the hardships life must go on.' Said Ashutosh, Managing Editor, IBN 7.

'At IBN 7 it is our constant endeavour to provide interesting new programming and ?Zindagi Live? is one such perfect example. The property promises to be unlike any other talk show on Hindi news television and is bound to attract great response from both the viewers and the advertising fraternity, alike.? Said, Sanjay Dua, National Sales Head, CNN-IBN and IBN 7

For further information please contact

Roshni Dhindsa

PR Pundit

9810675710