Radio Mirchi 98.3 FM yet the leader again

Media News

Kolkata, September 18, 2007

Radio Mirchi Rocks!! With the Wave 4 ILT results it's loud and clear that India's hottest radio station Radio Mirchi 98.3 FM is undisputedly Kolkata's No.1 Radio Station.

Making listeners happy with its city centric programming and unique positioning of 'Mirchi Sunnewale always Khush' the station has managed to gain favorable listenership, emerging as Kolkata's most listened to Radio station.

Conducted by MRUC and ACNielsen ORG-MARG, the study is based on the Day After Recall (DAR) methodology and clearly proves that Mirchi enjoys almost 55 per cent share of the total radio category. Moreover, the radio station enjoys a leadership position amongst both male and females across radio stations and has the highest share of listenership in Kolkata across all SEC's and all age groups.

The closest competitors, Big 92.7 FM and Red FM recorded a mere 11.9 lakh and 6.89 lakh listeners, in comparison to 22.37 lakh listeners of Radio Mirchi 98.3 FM.The listenership base for other radio stations in the city was Aamar FM 3.8 lakh listeners, Power FM 2.57 listeners and Friends FM with 2.23 listeners.

Sriram Kilambi, Station Director, Radio Mirchi Kolkata, said, "Radio Mirchi is a national leader and the ILT results help reconfirm the individual city leadership of the brand. The credit of our success lies in great team work between the programming and the sales and marketing teams, combined with an in-depth understanding of the city, its people, the culture; all packaged beautifully and presented through our rather amazing radio Jockey's. Thank you team."

Radio Mirchi has really grown not only in listenership and popularity but the station has also been doing many on-ground and on air activities to keep the spirit of happiness going in the city. Recently the city of Kolkata witnessed the radio station gaining an entry into the Limca Book of Records for its Kolkata police Friendship Cup for being the largest football tournament in terms of participation and scale in India.

For further information, please contact:

Smriti Saxena

PR PUNDIT

Tel: +91 11-26560415, 26513075

Fax: +91 11-26961835

Mobile: +91 98182 14008

E-mail : smriti.s@prpundit.com