Bilaspur Gets Its First Ever Private Radio Station - 94.3 MY FM Dil Se

Media News

New Delhi, September 21, 2007

94.3 MY FM, the radio station network of Synergy Media Entertainment Limited (SMEL) – a fully owned subsidiary of The Bhaskar Group, announced the launch of its newest radio station in the city of Bilaspur.

Giving Bilaspur its first ever private radio station, this is 94.3 MY FM’s first station launch for the state of Chattisgarh and its 12th nationally. The Group has five more station launches planned after this, which will complete its launch plans for all 17 cities it has license to operate in.

A lavish producer of Kosa silk and the best quality rice, Bilaspur is aptly famous as the ‘Dhan ka Katora’ of Chattisgarh. Also, home of the South Eastern Coalfields Limited (SECL) – one of the largest producers of coal in the country, the economic and industrial importance of Bilaspur cannot be understated. The second largest city of Chattisgarh, it is one of the most well-connected cities with the South East Central Railway headquartered here.

Bilaspur has a rich cultural heritage and a diverse lifestyle, owing to the interesting mix of people residing here - from Bengalis to Sindhis, to Marwadis, the city is home to a unique population mix.

Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, “Chattisgarh offers us an interesting market to operate in. The city is witnessing rapid infrastructural development and is fast emerging as a cosmopolitan city. This was just the right time for us to launch our station in the city, making the most of the city’s uplifting stature.”

Adds, Viplove Gupte, National Programming Head, 94.3 MY FM, “People from diverse cultures and backgrounds make Bilaspur a challenging market for us. The content of the radio station has been decided after extensive research, to match the preferences of the listeners.”

About 94.3 MY FM

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL - a wholly owned company of The Bhaskar Group.

Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. With its localized strategy and approach, the channel has achieved the number one slot in Jaipur, Chandigarh, Jalandhar, Ahmedabad and Bhopal.

MY FM will soon launch in 5 more stations – Raipur, Jabalpur, Nagpur, Jodhpur & Kota. This will complete the 17 station launches in 7 states.

For further information, please contact:

Akash Batra/ Sonia Sharma

Euro RSCG PR & Events

Tel: 011- 26528911

Akash: 9871996353

Sonia: 9971626478