Radio City is the Official Radio Partner for Kingfisher Airlines Tennis Open 2007

Media News

Mumbai, September 25, 2007

Ever dreamt of getting a tennis coaching lesson from Mahesh Bhupathi or US Open Champion and former world No. 1 Lleyton Hewitt himself? Well, Radio City is about to make that dream come true! Radio City 91.1FM, India’s Leading Radio Network is the Official Radio Partner for the Kingfisher Airlines Open 2007, South Asia’s most prestigious Association of Tennis Players (ATP) event, scheduled from September 24-30, 2007 at the CCI ground, Mumbai.

Bringing the action on court LIVE to Radio Cityzens, the FM station will relay LIVE match updates and player interviews through a special studio set-up on the CCI Grounds on Radio City Joyride (5-9 PM) and City City Bang Bang (9 PM till midnight). This is a first-of-its-kind innovation for coverage on any sport by a private FM station!

1 lucky Radio Cityzen through the Radio City’s ‘Tennis Ki Paathshala’ contest get a lifetime opportunity to win a tennis coaching lesson from ace tennis player Mahesh Bhupathi or US Open Champion and former world No. 1 Lleyton Hewitt himself! In addition to winning tickets for the matches and exclusive merchandise, select listeners stand to win exclusive entry to a behind-the-scene Player’s Party and let their hair down with their favorite tennis stars!

Speaking on this association, Mr. Rana Barua, National Head – Marketing Radio City 91.1FM says, “We believe in giving our listeners what they want – be it music or the sport they enjoy. As Official Radio Partner to the Kingfisher Airlines Tennis Open, we can enthrall our listeners with the best tennis action of the season! Along with the music our listeners want to listen to, Radio City is providing Indian tennis enthusiasts, all the scintillating tennis action – both on and off the courts along with the chance to watch great players in action and learn a tip or two from them!”

The tournament has a strong line-up of power-packed performers like 2007 Wimbledon semi-finalist Richard Gasquet and former world No 1, Wimbledon and US Open Champion Lleyton Hewitt. The $380,000 Kingfisher Airlines Open is brought to India by Kingfisher Airlines –India’s favourite airline and being organized by Globosport, India’s leading sports and entertainment management company.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

So for all the LIVE on-court action on the Kingfisher Airlines Tennis Open 2007, tune into your favorite and Mumbai’s Radio City 91.1FM!