CNBC TV 18 Golden Cursor Excellence in Animation Awards

Media News

Mumbai, October 12, 2007

CNBC TV18 India's leading business medium along with Arena Multimedia has instituted Golden Cursor Excellence in Animation Awards powered by Animation Xpress.Com, the world's No. 1 source for news, knowledge and connectivity with Indian Animation, VFX & Gaming; this first ever award will recognize excellence in the animation industry. The award has been conceptualized with the objective of enhancing and shaping the future of the Indian Animation industry and creating a unique foothold in the international animation arena.

The Indian animation market is slowly catching up with global markets with about US $345 million in 2006, a growth of 24 percent over the previous year. The sector is forecast to reach US $869 million by 2010 at a CAGR of 25 percent over the 2006- 2010 period. (Source Nasscom)

The Golden Cursor Animation Awards in Excellence will felicitate the animation developers into two basic categories amateur and professional categories. The professional entries will be further divided sector wise which includes films, TV commercials, mobile entertainment, TV channels and animation games. An expert team constituting of a panel of Animation experts from The Cell (The TV18 graphics & animation team), AnimationXpress.com Editorial team & Tech2 editorial team, shortlist by the entries basis the pre- determined parameters.

While commenting on the need for the award in this space Mr. Ajay Chacko, Head Marketing, CNBC Universe said "The Indian animation industry is currently driving on two key factors a large base of highly skilled labour and low cost of production. There are around 300 animation companies' in India employing 12,000 employees. While the industry is gaining prominence, awards like Golden Cursor Excellence in Animation Awards will bring to light some of the best work that this industry has projected in the last few years."

Mr.Pramod Khera , Managing Director-Apecth said "Arena pioneered Multimedia and animation Education in India in the mid nineties. Having provided over 2 lac trained animation and multimedia developers to the industry, Arena is now pleased to launch the Golden Cursor Animation Awards which we feel will further spur the growth of the industry in India."

Mr. Anand Gurnani, Co Founder of AnimationXpress.com said "As an organization, AnimationXpress.com is focused on servicing the Indian Animation & Gaming Industry's various needs and in acting as a catalyst for growth. We are glad to empower the Golden Cursor Awards and contribute with our knowledge base, industry connectivity and media network." Animation Xpress.com is powering the Golden Cursor Awards in terms of driving entries from the Industry as well as methodology for the Awards.

The animation nominations can be applied for

For more information please visit the website www.gca.moneycontrol.com .

To participate in Animation Awards please download the form from www.gcamoneycontrol.com fill it and send it with your entry to the address given in the form or submit it to the Arena Animation centre.

For any querie, please contact

Swati Shetty

Animationxpress.com

022-40666777/

91 99200 58950