Aaj Tak has launched an array of new programmes and segments to its existing programming portfolio keeping in mind the forthcoming General Elections. These initiatives are being launched in a phased manner.
According to a company statement, "These programming initiatives will provide comprehensive information on the scenario, and complement the channel's coverage of the elections in its bulletins." The complete election-related programming initiative has been christened Chunaav 2004: Aap Ki Sarkar. The main properties under this initiative include Vote Bank, Aaj Ka MP, Election Express, Badalte BoI, Kahani Chunav Ki, Fast Forward, Thodi Si Bewafai, Yeh Raaste Hain Vote Ke, Danke Ki Chot Par, Huzoor Ke Raaj Mein, Chunavi Chaat and Satta Pe Satta.
Aaj Tak will also commission an opinion poll on the elections, and other specific issues pertaining to the elections. To be conducted by a leading research agency, these polls would provide viewers and the electorate with vital information on the issues and candidates expected to play a major role in these elections.
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