Solapur echoes ‘Whatte Fun’ with Radio City 91.1

Media News

Solapur, October 27, 2007

Radio in Solapur has never been so much fun! Bringing ‘Whatte Fun’ to their third city in Maharashtra, Radio City 91.1FM, India's Leading Radio Network in Solapur will take the airwaves by storm. Infusing a refreshing wave of ‘Whatte Fun’, the FM station will fold a fresh and lively radio listening experience for the people of Solapur! This launch marks Radio City’s twelfth FM station in the country.

Known for its innovations in programming, Radio City 91.1FM will delight Radio Cityzens in Solapur with a host of programmes along with an interesting Hindi music mix which Solapur wants to listen to! The music will be in sync with the station’s vibes – an invigorating new music format of Hindi adult contemporary music. Warm, fun and reminiscent of life experienced by the target audience, SEC AB 20-40 years, the music has been hand-picked and customized for listeners in Solapur who have very specific and well defined music preferences. Radio City 91.1FM will cater to the tastes of discerning music enthusiasts cutting across young, urban adults. This will ultimately give advertisers a great value for their money spent.

Commenting on the launch of the Solapur station, Ms. Apurva Purohit, CEO Radio City 91.1FM says, “We are thrilled to be a part of the lives of the people of Solapur. It is an important market for us and we eagerly look forward to engaging with our listeners here. Combining our musical expertise, innovations and creativity, Radio City brings to Solapur compelling content and a music mix strategically planned to uplift the mood of its listeners. We are certain that our brand promise of ‘Whatte Fun’ will catch on very well with Radio Cityzens in Solapur giving them an unmatched radio experience.”

Innovation is the key to listener stickiness and Radio City is known for pioneering innovative content across genres. Playing truly popular music in the language of the people, with fun contests, events, humour and gossip delivered by a hugely popular team of Radio Jockeys, Radio City Solapur will jumpstart Solapur mornings with the lively, fun-filled energetic Radio City Breakfast Show. Helping young homemakers in Solapur add that extra ‘spice’ to their persona, City Spice will skilfully address relevant issues coupled with advice and interesting contests each day while Hum Tum will give them a platform to speak their mind, express their opinions, desires and aspirations. Radio City Joyride will see Solapur unwind with some great music and entertaining updates on the day while Yaadein with its soothing music will take listeners in Solapur into another place and time! Radio City’s award winning Love Guru (winner of the RJ of the Year - Hindi at The Indian Excellence in Radio Award 2007) and private FM radio’s best relationships’ confidante comes to Solapur! In addition, the FM station will also feature other popular Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai making it an absolute fun experience for the Radio Cityzens of Solapur.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners in Solapur. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

For further information, please contact:

Snigdha N

Corporate PR | Radio City 91.1 FM

(022) 66969100 |

snigdhan@myradiocity.com