Radio City's Love Guru completes 4 'Whatte Fun' years

Media News

Mumbai, November 22, 2007

Its ‘pop the bubbly’ time at Radio City 91.1FM, India’s Leading Radio Network and the nation’s ‘Whatte Fun’ FM station as Radio City’s award-winning flagship show Love Guru™ completes 4 glorious years tomorrow! Radio City 91.1FM’s Love Guru™ is the nation’s definitive, one-stop show on relationships providing counsel, companionship and comfort to all accompanied with the choicest Hindi melodies. Hosted with the utmost sensitivity by a warm, compassionate and fun mystery host RJ Love Guru™, the show airs simultaneously in 10 cities uniting the nation with a single chord. Earlier this year, RJ Love Guru™ bagged the ‘RJ of the Year’ (Hindi) award given out by the most coveted Indian Excellence in Radio Awards (ERA).

As part of the on-air 4th Anniversary specials tomorrow, listeners get to catch the very nocturnal RJ Love Guru™ in a tete-à-tête on The Radio City Breakfast Show. Started off 4 years back as a radio show to address the listeners’ relationship concerns, Love Guru™ was a pioneering, never-before format on Indian private FM. Since then, the show has cut across all age groups and varied audiences across the country creating a tidal wave in radio listenership.

Speaking on this milestone, Ms. Apurva Purohit, CEO, Radio City 91.1FM said, “Radio City is known for its pioneering innovations in programming and content. Going back four years, the challenge for us was to take on a non-prime slot and build it. Radio City’s Love Guru™ was developed as a very distinctly structured, robust concept which till date, remains unmatched in packaging and execution. As an entertainer, the show unequivocally remains non-preachy yet providing very humane, mature counseling, managing concerns even of an extremely personal nature with great empathy and articulation.”

Ms. Purohit added, “We’ve sustained our edge with Love Guru™ which enjoys extremely high levels of listener engagement. It is one of our shows with the highest recall even in new markets enjoying levels of popularity and awareness even before a Radio City station gets launched in a new city”

Elated at this achievement, RJ Love Guru™ added, “It all started as a never before attempted concept on radio; I used to be a regular RJ before Love Guru™ happened after which life has changed completely. With the sustained success of Love Guru™, all the skepticism and apprehension of a show like this appealing to entertainment-seekers on radio was put to rest when we started receiving a deluge of questions, feedback and participation from listeners across the nation. I owe it all to Radio City and our listeners, and pray that this relationship be an everlasting one!”

Radio City’s Love Guru™ is hosted by RJ Love Guru™, a radio veteran with over 12 years of radio experience. Apart from being a Radio Jockey, he has also written scripts for several prime-time serials. A complete family person, when Love Guru™ is not imparting great advice he’s likely to be listening to music or traveling. Love Guru™ airs simultaneously in the late night slot in Mumbai, Delhi, Ahmedabad, Vadodara, Surat, Lucknow, Jaipur, Hyderabad, Nagpur and Sholapur.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.