Hungama TV on programming spree

The kids' channel from UTV has given commissioning letters to 16 production houses for 27 pilots, which the channel will consider for telecast once it is on air in a few months from now. According to Purnendu Bose, COO, Hungama TV, the reason for commissioning so many programmes is on account of the need to be prepared during launch. "With more than eight hours of original programming everyday, our intent is to be armed with a strong line-up of programmes across genres that appeal all sub-segments within our target group," he says.

Production houses roped in to create pilots include Eagle Films, Garima, Contiloe Films, Picasso, Edit 2 and In-house. The channel has plans to provide content based on age groups, with specific dayparts set aside for children of different ages. UTV itself will be a major content provider, with the channel brass turning to a governing council of 15 children for opinions and ideas.