TinselVision Signs Major Digital Content Deal with B4U Music & Shemaroo

Media News

Mumbai, November 29, 2007

TinselVision™, a premium online video-on-demand (VoD) destination serving South Asian entertainment fans outside the Indian subcontinent, announced two major deals with B4U and Shemaroo. With this TinselVision will offer about 500 hours of Indian and Bollywood music videos and programming from B4U Music; while through Shemaroo it will offer a catalog of more then 1,000 premium movies.

B4U currently delivers Bollywood music videos, “Indipop,” and music programming over nearly 10 different satellites to audiences in more than 100 countries including the US, UK, Europe, the Middle East, Africa, Canada and India. B4U Network and their B4U Music division are, by all measures, at the forefront of the Indian music broadcasting industry. The deal with TinselVision provides yet another premium television network content provider with potentially huge opportunities for new online audiences and increased overseas receipts.

The partnership with Shemaroo brings in considerable value for both the parties, complementing TinselVision’s potentially massive online audience with Shemaroo Entertainment’s large library of quality Indian Content. Through the terms of the agreement, TinselVision has obtained non – exclusive license to distribute, via its online service, about 100 premium Shemaroo movies including recent releases - Naya Daur, Dhamaal and the award winning Manorama Six Feet Under.

"Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent,” says Chase Weir, Chairman & CEO of TinselVision, adding “TinselVision's content distribution partnership with Shemaroo Entertainment and B4U adds to our excitement as we count down to the public launch of our beta online video-on-demand service. We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets.”

The partnership with Shemaroo, which will later expand beyond the initial 100 film deal, was negotiated by Saad Shervani, TinselVision's Vice President of Content and Jai Maroo, Director, Shemaroo Entertainment.

Adds Jai Maroo, Director, Shemaroo Entertainment, “Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like Internet, IPTV, Mobile and other emerging technologies are just a natural extension of our existing work portfolio. We are certain that exhibiting our movies online with services like TinselVision will benefit the International consumers who can now access Indian movies online at their convenience. This effort will also help us monetize the revenues lost to piracy”.

Speaking of the partnership and agreement, CEO of B4U Networks, Sunil Rohra, offers, “We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media.”

The deals with B4U and Shemaroo marks TinselVision’s five major deal to bring content from India’s top movie producers and music houses entertainment to the Web, following its tie-ups with Zee Entertainment Enterprises’ Zee TV and News Corp’s STAR India.

“We are rapidly closing the circle on our 360 degree content strategy,” adds Pankaj Bhushan, VP of S&M for the company and, the executive who negotiated the license. “Our subscribers now have more than just the best India produces in television and film, and premium, free titles and infotainment. With B4U Music, and news to follow shortly, we add the best in music programming as we become the online entertainment destination for Bollywood and Indian entertainment.”

TinselVision will announce additional content agreements in the coming days as the US-based Indian-centric venture prepares for its beta services premier and exclusive launch party in Bollywood.

For further information, please contact:

TinselVision: US, UK and Europe

Adam Dubitsky

202-652-2250

adam@tinselvision.com