Makaan.com introduces ClickPay –an innovative productive offering - for the broker community

Media News

Mumbai, December 10, 2007

Makaan.com, the online real estate portal from People Group, announces the launch of their innovative product offering “Click Pay” banner, targeted at the broker community.

Click Pay is the only product in the online real estate space that allows property brokers to list multiple properties in the same advertisement. These ads are highly customized and the property agents can create their own ads using various editing tools such as changing banner themes, font and size of text etc. In addition, the banner ads can be targeted to specific location of the property.

Click Pay has the potential to revolutionize the way property agents advertise online. After the successful Smart Broker Banner, this is the 2nd unique product offering for brokers. Click Pay makes it easy for brokers to create their ads and they can start advertising with just 2000/- ; each time the ad is clicked the real estate agent will be charged Rs 5 which will be deducted from the above amount. The advertisers pay only when the user clicks the ad, hence if there are no clicks on the banner the advertisers will not be charged. Modification of the ad can be done at any time till the validity period of the ad.

Speaking on the occasion, Mr. Aditya Verma – Business Head, Makaan.com said, “24% of all properties advertised in newspapers are multiple listings. Till now there was no product, which offered advertisers the option of multiple listing. The broker community is extremely important for us and this initiative will help in creating more net-savvy brokers/ agents.”

Merely after 4 months of launch, Makaan.com has garnered more than 3 lac property seekers. The influx of such property seekers has reinforced the company’s vision to provide complete real estate solutions to its discerning consumers.

For further information please contact:

Mihir Bijur / Kalpana Swamy

Hanmer & Partners

Mobile: +91-99202 93973, +91-98194 15983

Email: mihir@hanmerpr.com, kalpanaswamy@hanmerpr.com