BIG 92.7 FM is the first private FM station to launch in Jamshedpur

Media news

Chennai, December 12, 2007

BIG 92.7 FM, India’s No.1 Radio station today announced the latest edition to its kitty, with the launch of its Station in Jamshedpur. The launch of BIG 92.7 FM in the City marks the launch of the 39th Station of the network.

In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur ,Ranchi and now in Jamshedpur at the end of which, the total count will be taken to 45.

With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the ‘Acknowledgement of local Heroes in Society’. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.

In Ranchi, BIG RJ’s -“W” Dilwala, Sneha and Avi will be entertaining the capital of Jharkhand.

The joyride will start at 6am with Aradhana followed by Breakfast show BIG Chai 7am -10 am. Other shows include Episode 927, Hello Zindagi, Jeo Jamshedpur etc, BIG Googly and Sun Zara.

To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador.

In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore, Hyderabad and Chandigarh within few months of being launched in the city, were adjudged the No. 1 Station whereas Mumbai and Kolkata stations have been adjudged as No. 2 in their cities, as per the study on various criteria during the period of February – March 2007. Apart from the cities surveyed, BIG 92.7 FM enjoys leadership in all other cities where the Network has brought in the new wave of private FM and offering wholesome entertainment to its audiences.

Commenting on the station’s entry into Jamshedpur, Mr. Soumen Ghosh Choudhury, Regional Head East, BIG 92.7 FM, said ““We are very excited about launching in the city of Jamshedpur. We are the first private radio station in the region to do so. The programming mix of the Station with programmes like BIG Chai,Hello Zindagi,Jeo Jamshedpur ,and Sun Zara have been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Jamshedpur. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”

With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.

BIG 92.7 FM. Suno Sunao, Life Banao!

For furthe information, please contact:

Raja Marthandan

Mobile: +919841 570091, +91-93802 47113

Tel: +91-44-3918 3608