The 24-hour kids channel by UTV has unveiled its brand identity. Created out of deft brush strokes, the logo symbolises freshness, joy and vibrancy, says Purnendu Bose, COO, Hungama TV. The logo has been conceptualised and designed by LA-based t-a-g, with the identity reinforcing the core values of fun, bliss, spontaneity and innate Indianness, says Bose.
Drawing inspiration from children, the H of Hungama is in a human form moving in freestyle, says Bose. It conveys the key brand attributes of youth, vigour, zest and enthusiasm. The objective of Hungama is to create a space controlled by kids, a place where they can have fun and most importantly be themselves, he says.
To be launched in August-September this year, Hungama TV has plans to shake up the kids genre -- presently controlled by channels promoted by foreign broadcasters. The channel intends to have programming for children of different age groups, and whether it does manage to unsettle Cartoon Network, POGO or Nickelodeon, is anybodys guess.
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