Kerala's cultural capital tunes into Radio Mango 91.9.

Media News

Thrissur, December 18, 2007

After pioneering the launch of the FM revolution in Kerala in the city of Kozhikode, Radio Mango 91.9, Kerala's first FM channel moved into the city of Thrissur yesterday.

Radio Mango 91.9, which is becoming the buzzword for music lovers in Kerala, kicked up immense excitement on its launch in Thrissur -the city of music, theatre, elephants and festivals. In line with the mass appeal of the channel's programming, its first- of-its-kind, street-centric, humorous promotional events featuring impersonations of an iconic yesteryear movie hero caught the imagination of the entire city. These one week long promos are the culmination of the popular RJ Freq Out contests that were happening in the campuses of the city. For the people of Thrissur, Radio Mango opens up a world of music, slices of humour, film programmes, city updates, sports, celebrity interviews, short features, campus round-ups, entertainment updates, political satire, finance snippets, fashion overviews, lifestyle guides and more. For advertisers and media planners, Radio Mango 91.9 presents a smarter, focused channel to reach specific audiences within specific cities in Kerala at extremely affordable costs. Definitely a win-win situation.