Bangalore's Radio City 91.1FM presents 'The Odd Couple'

Media News

Bangalore, December 24, 2007

Bangalore's Radio City 91.1FM has tied up with Dare2Dream, an NGO to host the fund-raising performance of The Odd Couple. The FM station ran a five day on-air contest to enhance awareness of the performance, the proceeds of which would go towards the education of lesser privileged children who, due to lack of financial support, tend to dropout of schools and support their families at a very young age.

As part of this association, Radio City hosted an on-air contest on City City Bang Bang where 10 lucky listeners won special couple entry to catch the maiden performance in Bangalore city. To gain special access, listeners sent in their responses to the play related questions on the contest by typing SMS RCBLR to 54646. The play is being staged in the Chowdiah Memorial Hall on December 25th, at 4:30 PM and 7 PM.

Commenting on the association Mr. Rana Barua, National Head - Marketing, Radio City 91.1FM, said, "All our associations are driven basis the value we can jointly offer to our discerning listener. So, be it the best in adult contemporary music he wants to listen to or the most exciting entertainment options, we are here to give our listener just that - a 'Whatte Fun' experience! We are extremely excited to work together with the foundation to present this enjoyable play which also is in aid of a social cause!"

This adaptation of the internationally renowned play is about two divorced men, Oscar Madison and Felix Ungar who decide to share a New York apartment. What happens when the two friends are forced to share an apartment, and their differing lifestyles inevitably leading to conflicts - makes the play an out and out entertainer for the audiences.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

For further information, please contact:

Snigdha N | Corporate PR

Radio City 91.1FM

5th floor, RNA Corporate Park

Off. Western Express Highway

Kalanagar, Bandra (E)

Mumbai -400051

Tel: +91-22-6696 9145

Mobile: +91-98210 46395

Email: snigdhan@myradiocity.com