BIG 92.7 FM unveils the 25 lucky finalists of the ultimate challenge - 'Chipak Ke Jeeto’ with actors Amrita Rao & Nikhil Dwivedi

Media News

Mumbai, January 08, 2008

BIG 92.7 FM, India’s No. 1 FM Station, is taking excitement around its latest offering and biggest endurance test, Chipak Ke Jeeto, to an altogether new level! The 25 lucky finalists who will get the opportunity to stick to the brand new Hyundai I10 car for the record breaking time have been finally selected and were unveiled by none other than actors Amrita Rao and Nikhil Dwivedi of the upcoming movie ‘My name is Anthony Gonsalves’ at the BIG 92.7 FM studios of Mumbai today. ‘Chipak ke Jeeto’ is being hosted in association with Hyundai Motors’ newly launched i10 and will be conducted across the 5 cities of Mumbai, Delhi, Kolkata, Hyderabad and Bangalore simultaneously on January 11, 2008.

Amrita Rao and Nikhil Dwivedi was all excited to pep & cheer the 25 finalists for the grand finale. Besides enthusing listeners to participate in the glam event, this activity has created a lot of excitement amongst the people about this one of its kind challenge, which allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive home the machine!

Commenting on the occasion, Mr. Arjun Singgh Baran, Station Director - Mumbai, BIG 92.7 FM said, “We have always believed in creating exciting formats to entertain our listeners. Chipak ke Jeeto is the greatest endurance test of all times! And with Hyundai Motors, latest exciting offering - the Hyundai i10, to be won we are sure to have large participation, across the country. This event, happening simultaneously across 5 stations, is a true Life Banao offering from BIG 92.7 FM delivering a unique entertainment experience to our listeners. ”

The entry phase saw people from across the metros seeking participation in large numbers and the short-listed candidates were put through medical tests. Only after clearing the tests, these 25 lucky finalists were chosen to participate in the grand finale. The Station has also ensured counseling and training sessions to ensure the participants have all the gearing up and preparations required, before the D day. The finalists will compete with each other to win the Hyundai i10 from January 11, 2008 across all 5 locations.

As prelude to the contest the station had invited Spiderman to entertain the crowd by jumping across cars and proving his own endurance. He was seen challenging the crowds to participate in the contest and break his record. Apart from the families, friends and local populace ‘Chipak ke Jeeto’ will also host many celebrity visits at the location that will root and cheer the participants! The Station has also applied to the Limca Book of Records, officials from which will identify the record creator on successful completion of the test.

Enthused and well entertained crowds across city locations are all geared for the finale on January 11th where they will be seen cheering the participants, if not participating themselves!

For further information, please contact:

Buzz PR

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