Red FM Delhi is burning local issues this Lohri!

Media News

New Delhi, January 13, 2008

Red FM, the station of millions of music lovers, is ready to make the people of Delhi celebrate Lohri in just the right fashion!!!Keeping up with spirit of the festival season, Red FM celebrated Lohri with dance, music, masti and bajooing various social issues. On the dhol beats of ‘Sunder Munderiye’, Red FM RJ and bikers will go around the city celebrating the festival. Along with that, they will address various social issues and will appeal to delhites to burn down one issue this Lohri.

Akash Verma, Station & Marketing Head, Red FM, Delhi said, “Red FM has always pioneered celebrating festivals in our own ‘bajaate raho’ style, which has enabled us in strengthening the bond with our listeners. Continuing in this endeavor, this year, Red FM is celebrating Lohri in a unique way by combining festive celebrations with addressing the social issues.”

During this activity Red FM OB and Radio Jockey’s would travel around Delhi distributing flyers at key areas and capture live bytes from the crowd. Red FM bikers would hit the roads on Sunday 13th January and target people gathered around bonfires.

Celebrate Lohri and catch all the excitement with 93.5 RED FM in Delhi!!!

For further information please contact:

Genesis Burson-Marsteller

Mumbai

Pradnya Dike

Tel: +9819169248

Email: pradnya.dike@bm.com