New Delhi, February 8, 2008
What better way to beat the icy winter chill than a piping hot cup of tea at your favourite tea-joint? Celebrating Delhi's everyday heroes who are achievers in their own right, Delhi's Radio City 91.1FM today concluded an innovative campaign called 'City ki Chai'. Listeners were invited to nominate and vote for their favourite tea stalls in the city. After a stupendous response from listeners, 7 of Delhi's most loved tea stalls were short listed of which Babubhai Chaiwala, Opp. Old Delhi Railway Station was declared the winner of City Ki Chai. 'Jai Jawan Tea Stall' located in North Campus came in a close second.
RJs Varun and Simran of Delhi's favourite 'Whatte Fun Mornings' invited all listeners who participated in this campaign to join for a hot cuppa-tea at
Babubhai Chaiwalla's – an over 50 year old tea stall which carries on the legacy of serving tea with the same taste and humility. It was a moment of jubilation for the owner - Babubhai, who deeply moved by this adulation thanked Delhi city and shared his secret tea recipes through a LIVE broadcast with RJ Riccha on City Spice.
Sharing his thoughts on the success of this initiative, Mr. Rana Barua, National Head – Marketing Radio City 91.1FM said, "Known to constantly innovate, we at Radio City keep our campaigns simple yet rich with elements which resonate the spirit of the city! The fact that 'City ki Chai' is fun, entertaining and yet applauds the efforts of the common man on the street has made it quite the flavour of the season. Thanks to our enthusiastic listeners who've wholeheartedly supported this campaign, it has taken off fabulously well and has been a great success!"
Radio City 91.1FM conducted the 10 day 'City ki Chai' campaign from Jan 28 - Feb 8 on Delhi's favourite 'Whatte Fun Mornings'. RJ Varun and RJ Simran invited listeners to nominate and vote for their favourite tea-spots in Delhi after which the Radio City team visited each of the 7 tea-hangouts nominated. Basis the parameters of hygiene, price, flavour, service and listener popularity, Radio City identified Delhi's top 2 most popular tea stalls.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
For further information please contact:
Radio City 91.1FM
Tel: +022 66969145