Way2SMS dedicates its portal to the nation

Media News

Hyderabad, April 17, 2008

Way2SMS, India’s leading messaging solutions portal, today announces that it allows its users to send SMSes free of cost to their near and dear across the nation. Way2SMS also brings unique and innovative mobile advertising and branding opportunities in the form of mobitisement (advertisement on mobile phone). Way2SMS today dedicated its portal to the nation.

Users have to log on to Way2SMS to send SMS. Registered users can send free SMSes across the nation. It’s not mandatory to register with Way2SMS to receive SMS. All types of mobile phones receive these messages.

Commenting on the free SMS Mr. VV Raju, CEO, Way2SMS, said: 'Our country has become the fastest growing telecom market in the world. Around February last year, India overtook Russia to become the third largest mobile market. India’s total mobile subscriber base now stands at 237 million in comparison with China’s 534 million, US’s 257 million. At current growth rate, India will cross the 264 million mark by May or May-end, overtaking the US.'

Mr. Raju also added that: 'India is expected to have 450 million mobile subscribers by the turn of the decade, which means every third Indian will have his/her own mobile phone by 2010. This growth also gives a great potential for SMS too. SMS in India is expected to grow from 59 billion messages in 2006, to 180 billion in 2010.'

'We’re delighted to be part of this growth story and offer our users to send free SMS to their friends and relatives across the nation. Ours is a developing nation and people want quality services at affordable prices. Way2SMS is happy to be one step ahead of people’s expectations by offering free SMSes and our initiative also brings advertisers and mobile phone users to one platform.'

Commenting on the clients of Way2SMS, Ms. Komal Gupta, Business Head, Way2SMS, said: We are extremely happy to say that we are working with diversified clients such as Citi Bank, ICICI, Karvey Group, Murugappa Group, Makemytrip.com, Bharat Matrimony, Tata AIG, Royal Challenge, Lenovo to name a few. All of them are leaders in their respective fields. We’ve also associated with known ad agencies such as Neo Ogilvy, STARCOM, Media2win, Tribal DDB and Interactive Avenues. Recently, we have partnered with Phoneytunes for mobile content.’’

Way2SMS has more than one million registered users. It sends out more than 13 million messages every month. It also reaches out more than five million unique mobile users every month. More than one lakh users visit Way2SMS every day and these users are from 125 countries across the globe. GPRS enabled mobile phone users can also send SMSes from their handsets via the company’s WAP portal: http://www.way2sms.com/wap/.

For further details please contact:

Rediffusion DYR

Vijay Amruth Raj

Mob: +09849642809