Rajeev K Jha joins Deshonnati as General Manager-Ad Sales, North, South and East

Media News

New Delhi, April 21, 2008

Rajeev K Jha has joined Deshonnati, the flagship brand of Vidarbha Publications Pvt. Ltd, as General Manager, North, South and East, responsible for generating ad revenue from these regions. He would also be providing strategic support to the group in its various marketing initiatives in Vidarbha, Marathwada and Khandesh region where the daily has its circulation footprint. Mr. Jha would be reporting to Mr. Prakash G. Pohare, CMD & Editor-in-chief.

Rajeev has earlier served Tehelka as its General Manager-North. He was also associated with The Indian Express, Lokmat, Dainik Jagran and The Asian Age. His long stint with Lokmat group of publication would also come handy in representing Deshonnati as this daily is also based in the same region as Lokmat. Rajeev is confident of his deliveries. “Deshonnati has an unsurpassed respect within Maharashtra, especially in Vidarbha, and Mr. Prakash Pohare enjoys a great respect within the readers’ fraternity for his journalistic integrity and non- politically inclined policy”, says Rajeev.

With its 11 editions from Vidarbha, Marathwada and Khandesh at present, Deshonnati serves as strong No. 2 option for all product categories. Vidarbha is being eyed as a hot destination. It is where Boeing is setting up huge infrastructure. “I feel that there is huge potential waiting to be tapped for the region”, adds Mr. Jha.

The Editor-in-Chief, Mr. Prakash Pohare says, ‘Rajeev has been credited with many innovative selling skills besides his just right aggressive attitude and his knowledge of Vidarbha would come handy in giving competition a tough run”. Rajeev has been credited with one of the biggest deals that he clinched with the LNM Group, UK, where a total of 66 calls and 129 mails were converted into an exclusive business of huge revenue for The Asian Age. “The mantra for space-sellers in the present scenario is innovation and out-of-the box thinking combined with an aggressive attitude amounting to risk -free of the fear to fail. Innovations delight the advertiser; satisfaction is just not sufficient anymore.” So concludes Rajeev.

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Tel: 072423465/6/7

Website: www.deshonnati.com