Celebrate Mother's Day with Radio Mirchi 98.3 'Tujhe Sab Hai Pata Meri Ma' initiative

Media News

New Delhi, May 09, 2008

Maa Tujhe Salaam! Synonymous to words like care, love, respect and understanding 'Mother' has always been special to everyone.

Radio Mirchi 98.3 FM, India's hottest Radio station provides its listeners a unique opportunity to express their love and care towards their mothers in Mirchi style this Mother's Day. Taking forward the idea of the universal belief that 'Your MOM knows everything about you'; it's now time for the children to find out whether they know everything about their Mother or not.

To provide its listeners an opportunity to convey to their mother that they know and understand her equally, Radio Mirchi 98.3FM has announced an on-air campaign 'Maa Ko Tho Sab Pata Hai.Kya Aapko Maa Key Barey Mein Pata Hai'.

Introducing the initiative, Srinivasa Shenoy, Cluster Head, Radio Mirchi said "Mothers are the replication of God on Earth. With our unique initiative, we would like to provide our listeners an opportunity to express their love and respect for their mothers. The objective is to reciprocate the feeling of mutual love and make them feel special in our own Mirchi way."

To participate, listeners can register themselves by dedicating a special message for their mother. Radio Mirchi 98.3 FM will select five participants randomly and invite their respective mothers in the studio to record their likes and dislikes. The same questions will be shared with the selected participants and the one who gets the highest number of hits will win an exciting prize for their mother.

So tune in to Radio Mirchi 98.3FM and tell your mothers that you care!

For further information, please contact:

PR PUNDIT

Smriti Saxena

Tel: +91 124 4229300-07

Mob: +91 98110 90968

Fax: +91 124 4229308

e-mail: smriti.s@prpundit.com

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