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NEO Cricket to telecast Tri Nation cricket Live & exclusive

Media News

Mumbai, May 15, 2008

India v Pakistan cricket is back! Both teams will play each other in the Tri Nation Tournament starting 8th June 2008 at the Shere Bangla National Stadium in Dhaka, Bangladesh.

Bangladesh hosts the Tri Nation Tournament wherein all ODIs will be staged on a Day/Night basis starting at 3 PM IST (130 PM UAE / 530 PM Sing/HK and 630 PM Japan). NEO Cricket will air all matches Live & exclusive in India, Middle East, Singapore, Hong Kong, Japan, Taiwan, Korea, Bangladesh & Sri Lanka.

Said Mautik Tolia, EVP – Programming, NEO Cricket, “India- Pakistan ODIs are the most exciting form of cricket and the Tri Nation’s format in a Day/Night backdrop provides for unparalleled viewer interests.”

NEO Cricket was licensed the rights to this tournament by NIMBUS Sport which exclusively represents the Bangladesh Cricket Board’s media rights on a long term basis.

In 2008, NEO Cricket will showcase an unprecedented level of India international cricket with at least 4 major series including the Tri Nation Series, the India v Australia Series in Sept-Oct 2008 and the India v England Series in Nov-Dec 2008.

NEO cricket also broadcasts 4 of the highest rated sports programs in India Dial C for Cricket, Sportszone, Encounter & Cricket Tadka Marke which are part of its line up of 10 ‘Cricketainment’ shows broadcast every week.

NEO Cricket’s sister channel NEO Sports showcases live broadcasts of top tier football (Italian Serie A & Bundesliga), tennis (the WTA Tournament and select ATP Tournaments), golf (US PGA Tour), badminton (Thomas & Uber Cup, BWF Super Series) amongst a host of other top drawer global events.

For further information, please contact:

Amrita Pai

Nimbus Communications Ltd.

Tel: +91 22 2635 2135

Mob: +91 9821872502

Fax: +91 22 2635 2123