Nick hunts for an Indian family to attend Asia premiere of Spongebob Sqaurepants movie

Media release, January 4, 2005

Mumbai/Singapore

Nick and Singapore Tourism Board are looking for a family of four to win an all-expense paid trip to Singapore to attend the Asia Premiere of The SpongeBob SquarePants Movie on January 30 at Sentosa Island. Families just need to tune into Nick from now until January 10 or log onto www.nicksplat.com/spongebobmovie for contest details. One family of four will be chosen each from India, Indonesia, Korea, Malaysia, Philippines and Japan and flown to Singapore on January 28 to enjoy a 4-day, 3-night holiday celebrating the Asia Premiere of The Spongebob SquarePants Movie.

The Asia Premiere of The SpongeBob SquarePants Movie will be celebrated over two days on Singapore’s Sentosa Island through a beach party filled with Bikini Bottom-themed games, a sand sculpting competition, a SpongeBob SquarePants toon-a-thon, prize giveaways, meet and greet activities with SpongeBob, Patrick and Squidward.

“The phenomenon of SpongeBob SquarePants has hit Asia and the much-anticipated movie has finally arrived on our shores! The Asia Premiere of The SpongeBob SquarePants Movie could only be experienced on a beach, amongst palm trees and marine activity--- choosing Singapore and Sentosa Island was a natural choice for us to host such an important event,“ said Lucy Young, VP Marketing & Communications for Nickelodeon Asia.

“Singapore is very happy to host the Asian premiere of The SpongeBob SquarePants Movie and the two-day beach party that will be great fun for the whole family. This is indeed a very entertaining event that will add to the unique blend of colourful events and vibrant performances that Singapore has to offer our visitors from overseas and Singaporeans alike,” said Mr. Ken Low, Director, Lifestyle and Events and Director, Brand Management, Singapore Tourism Board.

Produced and directed by Stephen Hillenburg, the full-length animated feature is based on a story and the series created by Stephen Hillenburg. The movie sees the simple, quiet life of the underwater paradise, Bikini Bottom, get a little wild when SpongeBob SquarePants and his dimwitted best friend Patrick set out on an epic quest to reclaim King Neptune’s stolen crown and save Mr. Krabs’ life. The film sports a fleet of famous voice talents that includes Alec Baldwin, Scarlet Johansson, Jeffrey Tambor, with a special appearance by David Hasselhoff as himself and features the original voice talents from the beloved series.

The Asia Premiere is supported by The Singapore Tourism Board, and sponsored by Sentosa, United International Pictures and Orchard Parade Hotel.

About Nick:

Nickelodeon Asia, the leading entertainment brand dedicated exclusively to kids, is seen in over 112 million households throughout the region with 24-hour channels and programming blocks in India, Japan, Philippines, Singapore, Malaysia, Indonesia, New Zealand, Sri Lanka, Bangladesh, Nepal, Korea, Hong Kong and China. Nickelodeon’s portfolio of branded businesses also includes websites (www.nicksplat.com, www.nickjapan.com), mobile downloads, consumer products, as well as global sales and licensing of Nickelodeon programme franchises. Globally, Nickelodeon reaches a total of 281.8 million households in 158 territories world-wide via 31 channels, 21 branded program blocks, and 2 broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America, and the United States. Programming is also aired on third party broadcasters in major territories around the world, increasing Nickelodeon’s exposure to 667.8 million households. Internationally, Nickelodeon’s businesses also includes music, publishing, interactive games, and Nickelodeon Movies. Nickelodeon is a registered trademark of MTV Networks, a unit of Viacom Inc.

In India, Nickelodeon is seen as a 24-hour channel featuring award-winning programming, including animated series like Rugrats, Hey Arnold!, Catdog and SpongeBob SquarePants. Live action series include comedies and science fiction like The Journey of Allen Strange, Kenan and Kel and game shows Global Guts and Figure It Out. The Nick JR block, a special timeslot for pre-schoolers features highly acclaimed and award-winning productions like Blue’s Clues and Dora the Explorer.

For further information, please contact:

Anjali Malhotra / Sulaxmi Laud

MTV Networks India

Tel: {022} 5662 2424

E-mail: malhotraa@mtv-asia.com / lauds@mtv-asia.com

Nirupa Jain

Perfect Relations

Tel: {022} 2436 7155

Fax: {022} 2438 4564

E-mail: njain@perfectrelations.com / nbhardwaj@perfectrelations.com