It's contest frenzy with Zapak.com

Media News

New Delhi, May 28, 2008

Zapak in association with Reliance Mobile presents a unique Cash League which allows everyone to make money by playing any game on India’s No. 1 Gaming Portal, Zapak.com.

Zapak Cash League:

This is an innovative concept for the first time in India where any user can just log on to zapak.com and can earn money where the amount is proportionate to the number of games played during the course of the day. All the gamer has to do is play as many games as he can, from the moment the clock strikes twelve until 11:59 PM on the very same day. He has to check his Winnings on Zapak.com on a daily basis to see what he has won. There are confirmed cash prizes and gift vouchers to be won on the amount of points earned. The Zapak Cash League can be entered at http://www.zapak.com/clindex.zpk. The contest is on till the 22nd June 2008.

Announcing this, Rohit Sharma, Zapak Digital Entertainment Ltd. said, “This cash league is a very novel idea which gives you money to play games. We plan to give away Cash Prizes worth crores during the contest. We intend to spend about 1 Mn$ to promote this contest in the month of May & June where the entire communication would be centered on the idea of ‘what is a normal citizen is getting from Cricket’.”

On this association Mr. Sanjay Behl, Head - Brand & Marketing said, “In our endeavour to reach out to the youth and connect with them on an on-going basis, Reliance Mobile associates with every passion that drives the youth! Online Gaming has tremendously evolved over the last few years and Zapak Cash League revolutionises this space taking it to the next level by offering an opportunity of earning while gaming for the first time to its users! It is one of its kind initiative with huge potential and we are very delighted with this association."

Reliance mobile has joined hands with Zapak to push this innovative concept across mediums. For the first time an innovative tool of a unique music video has been used to popularize the Zapak Cash League. This music video is centered on cricket and is called “Kricket se kya mila?” An assembly of 40 artists took part for this music video. There are artists posing to be Sachin Tendulkar, Mahendra Singh Dhoni, Harbhajan Singh and many more. It is the first video to highlight current situations like Bhajji-Shreesanth spat. The music video is currently running across all music channels. Some elements of the music video have been incorporated in the TVC running on air at present. The Cash league would be promoted through a 360 campaign across TV, Mobile, Print, Cinema & Radio.

For further information, please contact:

Zapak Digital Entertainment Ltd

Jyotika Ahuja

Mob: +093236 22379