NDTV Imagine enters Middle East and North African region

Media News

New Delhi, June 19, 2008

After its successful launch in India and the UK earlier this year, NDTV Imagine today went live in the MENA region. This is the regions first free-to-air entertainment channel, reaching over 100 million homes in this region through Pehla’s Channel Number 61. NDTV Imagine has been recognized for its original, innovative and absorbing programming that has been whole heartedly accepted by Indian television audiences, making it the No. 3 general entertainment channel in prime time in India.

Announcing the channel’s foray into the MENA Region, Mr. Harsh Rohatgi, EVP, Revenue Management and New Ventures, NDTV Imagine said, “We see a lot of potential for a complete family entertainment channel like ours, especially with the expat Asian population living in this region. We are delighted with the response that NDTV Imagine has received in India, cementing our place in the minds of our audiences. We have received a lot of positive feedback and plenty of requests to make the channel available in key international markets and we are pleased to present NDTV Imagine to audiences in the MENA Region.”

Viewers in MENA region will be able to watch the channel on Pehla at Channel Number 61. NDTV Imagine will shortly be available on evision and other cable networks of Middle East and North Africa and will be the first free-to-air Hindi entertainment channel in these markets.

NDTV Imagine is the second product offering from the NDTV group in the Middle East, which had launched NDTV Arabia last year. NDTV Arabia was launched in October 2007 and has received excellent response.

NDTV Imagines’ programming epitomizes the very best in entertainment, featuring a variety of shows that appeal to the entire family. Viewers will be able to watch NDTV Imagine on Pehla at Channel Number 61.

For further information, please contact:

NDTV Imagine

Zeenat Khan

Tel: 67733999

e-mail: zeenatk@ndtvimagine.com