New Delhi, June 19, 2008
Celebrate music on ‘World Music Day’ with BIG 92.7 FM, India’s No.1 FM station across the country with a host of exciting on-air & off-air offerings. With this latest initiative being the Vibe of the City, BIG 92.7 FM will take interactivity to a new level altogether truly living upto its brandline of ‘Suno Sunao, Life Banao’. It has lined up tons of interesting interactive initiatives, a mix of on-air talk shows, contests, call-ins, live performances and on-ground events surrounding music across stations.
BIG 92.7 FM will showcase the musical talents of singers and musicians across genres of music, be they renowned, upcoming or aspiring artists.
As a pre-cursor to World Music Day, BIG 92.7 FM, Kolkata organized a ‘Ganer Adda’ hosted by RJ Koushik. The luminaries present to spice up the Adda included Shivaji Chatterjee, Arundhati Homechowdhury, Lopamudra, Nipobithi, JOJO, Rupankar and Cactus, a leading rock band of the city. The mix of different genre of musicians of different era and free flowing Adda really brought a BIG smile on everyone’s face, including listeners and media! Listeners of BIG 92.7 FM, got to hear Antara Chowdhury on the Big Chumuk in an ADDA with Shubhojit, the lead vocalist of the band Lakshmichara followed by the much- admired Rupam, Rupankar and a host of others during the day.
In Delhi, BIG 92.7 FM will present ‘Feel The Music’ – a gala musical evening at the ‘West Gate Mall’, Rajouri Garden. Delhites can look forward to some thrilling performances by not only celebrated singers from the industry but also by some very talented visually impaired children. The station will also offer some great on-air content for its listeners starting from a ‘Favourite Category Voting’ contest wherein listeners will vote for their favourite 100 Chartbuster Song of a specific category, to announcing the most popular number and playing them, listeners will have it all.
BIG 92.7 FM, Mumbai will go ‘Tak-Din-a-Dhin with BIG KaanSens’ this World Music Day, with India’s leading crooners lending their voice for a back-to-back hourly performance at the Oberoi Mall, Goregaon. This musical extravaganza, also welcomes Mumbaikars favorite season, the monsoon with BIG 92.7 FM RJ Rishi & Rohit going live from the BIG Booth set up at the venue hosting the city’s favorite shows’ ‘Chal Kalti Maar’ and ‘Mumbai Much Much’. There will be contest played all day long at the BIG Booth giving listeners’ an opportunity to win couple passes to a monsoon weekend getaway.
BIG 92.7 FM Bangalore will celebrate the day by playing top 100 Kannada songs on-air, involving listener interaction. Every listener coming on-air will be asked to sing for their requests without saying a word. A mega on-ground activity at prominent location in the city has been planned where the local populace will be encouraged to participate in a ‘Sing along Karaoke’ contest along with a Live booth set-up from where BIG 92.7 RJ’s will host the show live through the evening.
‘Music Meri Jaan’ is what BIG 92.7 Surat station shall call its World Music Day celebrations. On the day, renowned musicians Harshal and Mehul will be on-air from 7 am till well past midnight, entertaining the listeners along with BIG RJs. Show contents will involve discussions on various singers, singing styles, different genres of music, interesting trivia capsules on Mohammed Rafi, Lata Mangeshkar and other leading personalities from the industry, song dedications etc.
BIG 92.7 FM, Baroda will honor musicians and music venues by doing out-broadcast from different locations of the city like the Baroda Music College and Music Shops. They will also run various contests on the theme.
BIG 92.7 FM stations across India have planned special customised programming around the day - special capsules celebrating the occasion, interesting trivia on music, contests and playing listeners favourite music all day long.
Speaking on the occasion, Mr. Anand Chakravarthy, Vice President - Marketing, BIG 92.7 FM said, “World Music Day’ is a perfect day to celebrate, recall and pay tribute to some great music ever produced and the people behind it. We are committed to creating superlative content; giving our listeners the creations they want to listen to. We have a much sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming. This allows us to deliver a unique listening experience and be an integral part of the lives of listeners across markets. On this occasion, we have created some excellent programming mix for our listeners and we hope continue to do so thus living up to our brand line of Suno Sunao, Life Banao”.
For further information, please contact:
BIG 92.7 FM