STAR Majha celebrates first anniversary

Media News

Mumbai, June 20, 2008

Media Content & Communications Services India Pvt. Ltd. (MCCS), a joint venture between ABP TV & STAR News Broadcasting Ltd., announced the launch of ‘STAR Majha (My Star)’, India’s 24-hour National news channel in Marathi last year on 22nd June 2007. Today, the channel celebrates it’s first anniversary amongst much pomp and fanfare. Within a short span of just one year STAR Majha has introduced the audience to never before experienced formats and programs related to - politics, sports, entertainment, culture, education, career, real estate, yoga, etc. It is little wonder that these programs today find themselves amongst the top programmes of the genre.

STAR Majha invites viewers to celebrate their first anniversary with special programs handpicked for the audience right through 22nd June 2008, Saturday as given below:

Some of the most appreciated programs of STAR Majha in one year have been: Dhentedeng - a program that gives you a peek into the business of cinema, from behind the scenes to the main scene, you wanted to know is packaged in a unique and colorful program. So Kool – the innovative show shares the success stories of varied personalities who have shied away from the limelight, interviewed and hosted by the renowned actress Sonali Kulkarni. Abhyaas Majha Dahavicha - a series dedicated to aid students to prepare for their board examinations for the 10th and 12th standard students, aiding them to comprehend important aspects of solving board papers and give tips on various exam related queries.

Happy homes - This show not only gives in-depth information on the real estate sector, but also advise the viewers on various housing related aspects like Vastu, home improvement, interior decoration, etc. Khamang – A cookery show which invites celebrity guests who are not afraid to experiment with food. Khel Majha - is your window into all the nerve wrecking action from the world of sports. Being the heart of Maharashtra, Mumbai would still portray an incomplete image of the state without the cultural inputs of Pune, Nasik, Aurangabad etc. which have grown into independent cities claiming their space under the sun – STAR Majha presents this facet of the various cities of Maharashtra through Star City. Mumbai East West – is another such program which highlights the various exciting facets of Mumbai life.

When it comes to festivals and cultural events, STAR Majha captured the excitement and fervor of the celebrations across the state, on occasions such as - Gokulashtami, Adesh Bandekar’s Marathi Dandiya, Diwali, Pandarpur Yatra and Ganesh Chaturthi. Bappa Majha - a 15-day series of programming during Ganesh Chaturthi captured the essence of the popular festival in the state. In addition to the regular highlights, updates and Pandal coverage, this special series showcased activities like Aarti, Haldi - Kumkum, Music/ Bhajans and finally the Visarjan surrounding the spirit of the festival. To boost the excitement and add to the celebrations, STAR Majha has also instituted contests. ‘STAR Bappa Sarvottam Ganpati Spardha’: is one such competition among the larger community pandals.

With the journalistic credentials of ABP and the TV pedigree of Star TV; STAR Majha has for long been the channel of ideas, innovation and slick presentation. The right mix of news features and editorial coverage has seen STAR Majha emerge as the winner of the news arena in just one year.

So get ready to catch all the 1st anniversary special series & the exciting action, only on STAR Majha - the path breaking 24-hour Marathi News Channel that has re-defined its category. And just in case you miss the fun on-air, catch it online on www.starmajha.com.

For further information, please contact:

Vaishnavi Corporate Communication

Pallavi Rao

Tel: 6656 8759 / 6656 8724

Mob: +09867554176

e-mail: prao@vccpl.com