‘Gaane Batao, Cash Le Jao’ and ‘911 ki Hotline’ on Lucknow’s Radio City 91.1FM

Media News

Lucknow, June 26, 2008

Infusing a ‘Whatte Fun’ musical wave for Lucknow’s Radio Cityzens, Lucknow’s Radio City 91.1 FM, is taking over the city with a musical campaign comprising both on-air and on-ground connect. The FM station presents ‘Gaane Batao, Cash Le Jao’ an exciting on-air musical contest and ‘911 ki Hotline’ which sees Lucknow’s favourite Radio City RJs going out among the people with a hotline to go live on-air Lucknow’s Radio City 91.1FM.

Known to present a superior music listening experience, the FM station is delighting Lucknow’s listeners with ‘Gaane Batao, Cash Le Jao’ – a unique contest which brings listeners great music and makes winning so easy. Listeners can tune into Whatte Fun Mornings with RJ Vera (7-11 AM) and City Joyride with RJ Meenu (5 -9 PM) to join in and win exciting cash prizes courtesy Radio City 91.1FM. True to name, ‘Gaane Batao, Cash Le Jao’, is a rewarding test of the listener’s attentiveness. The contest has exciting cash prizes in store for listeners who can narrate the precise sequence of melodies played on Whatte Fun Mornings and Joyride within the announced hour.

SMS vote-ins being the medium to register, Radio City RJs will choose a lucky participant, who will join in the action on-air. What makes the contest even more exciting is that each song in the correct order can make listeners win cash and with every correct song, the amount adds up! For more details on ‘Gaane Batao, Cash Le Jao’, tune into Lucknow’s Radio City 91.1FM!

‘911 ki Hotline’ gives listeners across the city, the opportunity to directly go LIVE on-air Radio City Joyride from 5 – 9 PM with Lucknow’s Radio City 91.1FM’s most sought after RJs everyday! Listeners can tune into Lucknow’s Radio City 91.1FM to find out where they can catch the Radio City team and get onto ‘911 ki Hotline’.

Sharing his thoughts on this endeavour, Mr. Rana Barua, Executive Vice President and National Head - Programming and Marketing, Radio City 91.1FM said, “As FM radio’s music experts, music has always been our forte. True to our commitment of offering a musically ‘Whatte Fun’ experience to our listeners in Lucknow, we structured this exciting activity. Reaching out to Lucknow’s Radio Cityzens and involving them like never before, our contest and hotline is going to help us ensure that our listeners stay tuned to our ‘musical’ expedition on Lucknow’s Radio City 91.1FM!”

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

For further information, please contact:

Music Broadcast Pvt. Ltd.

Snigdha

Tel: +91 22 66969100

Mob: +09821046395

Website: www.radiocity.in