Media Worldwide Pvt. Ltd. is ready with its latest offering – Sangeet Bhojpuri

Media News

Mumbai, July 11, 2008

Sangeet Bhojpuri, a 24 hour Bhojpuri music channel, and the first of its kind in India, is here to treat the Bhojpuri audience with an irresistible mix of Bhojpuri music. The channel fulfills the all encompassing need for music of one's soil.

Apart from Bihar, Uttar Pradesh, Jharkand, 270 million people are estimated to speak Bhojpuri all over the world. The demand for Bhojpuri content is not restricted to Uttar Pradesh and Bihar, but goes much beyond to other cities which have a large number of migrants. Sangeet Bhojpuri would specifically cater to this audience who, until now, didn’t have a music channel to call their own.

Media Worldwide’s endeavor to tap into the Bhojpuri music industry is more than mere music – it's an effort to serve the varied, vibrant culture of Bhojpuri on a single platter. In continuing with its format of “simply music” round the clock, Sangeet Bhojpuri caters to the audience choices across classics, evergreen melodies and latest film and pop music.

In commenting about the exciting arrival of Sangeet Bhojpuri, Prashant Chothani, CEO of Media Worldwide says, “Because of the increasing popularity of Bhojpuri movies, Bhojpuri music has found a new lease. Bhojpuri songs and music is creating a deep impact not only to Bhojpuri lovers but also to others. Through this new channel we also intend to provide a platform to new talent… to give an unmatched exposure to upcoming artists.”

So watch out for this colorful, versatile, bold and very very ‘Bhojpuri’ experience called Sangeet Bhojpuri.

For further information, please contact:

Media Worldwide Pvt. Ltd.

Edsel Pereira

Manager - Marketing & Communication

Tel: (022) 26394216

Mobile: +91-9821018221

E-mail: edsel@music-india.in