Radio Mirchi 98.3 FM is no.1 again

Media News

Kolkata, July 21, 2008

First IMRB, then MRUC and now the RAM (Radio Audience Matters) results indicate Radio Mirchi 98.3 FM, India's hottest radio station has again proved its leadership. As per the recently declared RAM results for 27th week, Radio Mirchi 98.3 FM, has scored the highest ratings and has managed to garner a whooping listenership of 48.28 Lacs in Kolkata.

Radio Mirchi 98.3 FM in Kolkata has been the most favourite amongst Kolkatans since the very beginning. The station always aims to reach out to its audiences with a portfolio of music-based innovative entertainment programming round the clock. The programming format developed by Radio Mirchi 98.3 FM is based on its successful broadcast experience across various markets and the in-depth research by in-house team.

The on-air show portfolio at Radio Mirchi 98.3 FM in Kolkata attempts to cater to the need and expectations of varied target audiences. The interactive bouquet of Radio Mirchi’s programming includes shows like Hi Kolkata , Khoobsurat, Total Filmy, Bumper 2 Bumper, Coffeehouse Classics and Dr. Love. The greatest clutter breaking points at Radio Mirchi 98.3 FM in Kolkata are its RJ's like Mir, Deep, Neel, Sree and many more.

The research also highlights that Radio Mirchi 98.3 FM, apart from being the most favoured radio station across various age groups has been able to garner a large youth base. The findings acclaim that over 6 Lacs Radio Mirchi listeners are youngsters and remarkably, more than 1 Lac are Radio Mirchi's loyal audience.

The findings clearly project that Radio Mirchi is significantly ahead of its competitors by gaining an exclusivity of over 30% of total listenership. The other players like BIG FM, Red FM and Friends FM have been able to acquire a listenership of 38.76 Lacs, 34.96 Lacs and 27.39 Lacs respectively of the total market share.

Apart from creating a great ripple in the airwaves, it has also been acclaimed to be the biggest media vehicle in Kolkata. Radio Mirchi 98.3 FM being the leader in the Radio industry, also dwarfs the other biggies of broadcast and print media such as ABP and Zee Bangla that claim to have a reach of 16.54 and 25.32 Lacs respectively.

Expressing his happiness, Prashant Chacko, Station Director, Radio Mirchi, Kolkata, said "Our success of garnering the majority share of the market is a reflection of our programming philosophy which believes in giving the listeners the very best music, combined with great entertainment. Radio Mirchi 98.3 FM has always been Kolkata's favorite since its inception and we would like to thank all our listeners for extending their love and support. We will continue to connect to our listeners through innovative and engaging content and initiatives."

The support of 14.7 Lacs loyal listeners which constantly tuned into Radio Mirchi 98.3 FM, has established Radio Mirchi as most preferred Radio station across all age groups and various time bands in Kolkata.

For Further information please contact:

PR Pundit

Smriti Saxena

E-mail: smriti.s@prpundit.com

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