Radio City 91.1FM’s ‘Suron ka Sartaaj’ in Pune and Ahmedabad

Media News

Mumbai, July 28, 2008

Reiterating its musical expertise, Radio City 91.1FM, India's Leading Radio Network announced the unveiling of 'Radio City Suron ka Sartaaj' in Pune and Ahmedabad. Riding high on music and melody, the FM brand is calling upon singing talents in Pune and Ahmedabad to participate in Radio City's quest for the one true, soulfully melodious voice of the city. Aptly titled 'Radio City Suron Ka Sartaaj', this talent hunt offers all musically gifted Radio Cityzens in Pune and Ahmedabad, the exciting opportunity to prove their musical genius and win Rs. 1 lakh in cash. Starting off from July 14, 2008 in Pune and July 21, 2008 in Ahmedabad, 'Radio City Suron Ka Sartaaj' is being supported by Institute of Modern Music and Sumeru School of Music and Dance in Pune and Khandekars Voice Culture Academy in Ahmedabad.

While city-wide auditions for 'Radio City Suron Ka Sartaaj' in Pune and Ahmedabad are already underway, aspiring listeners in these cities can call (020) 66444444 (Pune) and (079) 66119911 (Ahmedabad) to participate or drop in their recorded CDs at the Radio City Office. By early August, the FM station will be buzzing with great excitement, because that is when the top 5 finalists will be announced in both cities. Next, each of the five finalists will get to go Live on 'Whatte Fun Mornings' (7-11AM) on Radio City 91.1FM in Pune and Ahmedabad. So that listeners have their insider information on their favourite 'Suron Ka Sartaaj' on Joyride (5-9PM) in both these cities, which will feature Live connects with each participant's friends, family and loved ones.

During this period, Radio City 91.1FM will allow each city to choose its very own 'Suron Ka Sartaaj' as Radio Cityzens in Pune and Ahmedabad will be invited to vote for their favourite 'Radio City Suron ka Sartaaj'. Helping listeners vote for the right person will be a series of the most renowned names in music who will pay surprise visits on-air to champion for their favourite contestants. Ensuring that the 5 Finalists are truly the best in their field, Radio City 91.1FM will organize special training programmes with musical 'gurus' in Pune and Ahmedabad to personally groom and train these finalists to near perfection!

The SMS-voting round will conclude with the Grand Finale of 'Radio City Suron Ka Sartaaj' on August 14, 2008 at Gallops Mall, Ahmedabad and on August 15, 2008 at Mariplex Mall, Pune, wherein facing a pulsating, live audience, these five finalists will be judged by a panel of celebrity judges. Here, after weeks of rigorous training and competition, Pune and Ahmedabad's 'Radio City Suron Ka Sartaaj' will be crowned basis an electrifying performance, SMS voting and Judges and Audience feedback. In addition to goodies courtesy Radio City 91.1FM and event partners, the 'Radio City Suron Ka Sartaaj' stands to win instant fame and recognition and gets to take home Rs. 1 lakh in cash.

Sharing his thoughts on this endeavour, Mr. Rana Barua, Executive Vice-President & National Head-Programming and Marketing, Radio City 91.1FM said,"Both Pune and Ahmedabad are culturally vibrant cities. Rich with heritage and modern yet traditional at the same time, both cities are known for their classical musical roots. Radio City has always been known to lead when it comes to music and introducing unique, innovative initiatives. As the nation's melody FM station, we are proud to present 'Radio City Suron ka Sartaaj' which promises a well-deserved platform to showcase upcoming musical talent in Pune and Ahmedabad."

Added Mr. Barua,"With 'Radio City Suron ka Sartaaj', we're giving our listeners in Pune and Ahmedabad a chance to display their musical prowess. We're turning the spotlight back on to them - both to be discovered and be entertained. The response so far has been spectacular! We've received some fantastic entries from all across both these cities. I'm certain that 'Radio City Suron ka Sartaaj' will be an outstanding initiative that everyone can really look forward to".

'Radio City Suron ka Sartaaj' is supported by a robust hi-decibel promotional campaign comprising extensive outdoors, on-air and ground support in Pune and Ahmedabad. In Pune, the Sakal Group of Publications comes on board as Premium Partner while Mariplex Mall, Kalyaninagar and BPCL In & Out store are the Ground Partners. With Ahmedabad's 'Radio City Suron ka Sartaaj' The Mobile Store, In Cable, Namaste Amdavad, Indiabulls Megastore, Gallops Mall and Cambay Family Resorts come on board as partners.

For further information, please contact:

Music Broadcast Pvt. Ltd.

Corporate PR

Snigdha N

E-mail: snigdhan@myradiocity.com

Tel: 022 66969100