MTV launches ‘MTV Roadies Cheat Code’

Media News

Mumbai, August 30, 2008

Unforgiving terrain, unrealistic tasks, dirty politics and filthy secrets…the list is endless. If you think you are up to the challenge but just don’t trust your guts or attitude, ‘MTV Roadies Cheat Code’ - the essential kit to cracking the Roadies audition, is just the boost you need. Raghu Ram, the man behind Roadies, known for changing the game at a whim, was present in the city at Oxford Bookstore to launch the DVD and was greeted by much fervor by the hundreds of Roadies fans present at the do.

Get a low down on what it takes to knock the judges off their seats, the

do’s, the don’ts and the absolute essentials on MTV Roadies, from the creator himself, the most loved to be hated man on television - Raghu Ram. Not only that, if you are one helluva lucky bum, look inside your DVD pack and you may just discover the ‘jump the Q’ card, which will take you straight into round-2 of the auditions, this year. It doesn’t end there! Every DVD pack also contains an exclusive ‘MTV Roadies’ dog tag.

Hosted by ex-Roadie (2006) Bani, ‘MTV Roadies Cheat Code’, uncovers a collection of tips and cheats by none other than Raghu that prepares you to face him during auditions. This also includes footage of hilarious and absolutely disastrous auditions from Roadies season 3, 4 and 5 with reactions from the judges - Raghu, MTV VJ Nikhil and even Mika. For people who aspire to be Roadies, this must-have-DVD will surely place them ahead of others, even before the auditions begin.

Priced at Rs. 599/-, the ‘MTV Roadies Cheat Code’ DVD is available across Archies, Crossword Book Store, Landmark, Music World, Odyssey Book Store, Oxford Book Store, PlanetM, Reliance Time Out and all other leading outlets across the country. Further, Roadies aspirants can also order the DVD by sending the sms ‘CD ROADIES’ to 52622. And that’s not all. They can also order their DVD pack on www.mtvindia.com, www.storeguru.com, www.moneycontrol.com and www.homeshop18.com. For the existing MTV-Citibank credit and debit card holders, there is a 10% discount on the DVD, if they swipe their MTV card for purchase of the same.

Commenting on the launch, Sandeep Dahiya, Vice President – Consumer Products, Viacom 18 Media Pvt Ltd, says, “MTV is a brand that extends beyond platforms – television, online, mobile and much more. This year, starting with Home Entertainment, the true Roadies fans can expect much more excitement to come their way, across categories. MTV Roadies Cheat Code is a key that we are providing to true Roadies aspirants to unlock the mystery of Roadies auditions. In ‘Roadies’, it is all about winning – at all costs and by all means. So, now at a small cost, they’ve got all possible means to make it to the final 13.”

MTV Roadies Cheat Code is being distributed by Bestsellers18, the publishing arm of Network18. So what you waiting for! Run to pick up your copy of the ‘MTV Roadies Cheat Code’ and get ready to embark upon an unforgettable, unforgiving journey of a life time.

For further information please contact:

LINOpinion – The Lintas Public Relations Division

Pracheta Gupta

E-mail: Pracheta.Gupta@lintasindia.com

Mobile: 98200 94601