Globally popular animated series ‘bakugan: battle brawlers’ debuts on Cartoon Network

Media News

Mumbai, September 11, 2008

The best place for cartoons, Cartoon Network (www.cartoonnetworkindia.com) continues its endeavor to offer compelling, engaging and premium content by bringing the popular animated series ‘Bakugan: Battle Brawlers’ to India. The globally hit action-adventure animated series makes its India debut on the country’s number one kids’ network, Cartoon Network on 15 September and will telecast from Monday to Friday at 5:30 p.m.

The name ‘Bakugan’ is derived from the Japanese words ‘baku,’ meaning ‘to explode,’ and ‘gan,’ meaning ‘sphere.’ The story of ‘Bakugan: Battle Brawlers’ revolves around two parallel universes Earth and Vestoria and Bakugan’s quest to find Naga, who holds the destructive powers. The series follows the pursuits of Dan Kuso, a twelve year old boy who is the leader of ‘Bakugan: Battle Brawlers’ and uses strategy and skill to unleash the Bakugan power and save the Earth from destruction.

Krishna Desai, Director, Programming, Turner International India Pvt Ltd said, “As resident kids’ experts, we consistently look for opportunities to grow from strength to strength and bring home the world’s best animation. ‘Bakugan: Battle Brawlers’ is yet another offering from our diverse animation bouquet and is anticipated to create frenzy amongst kids as an exciting action-adventure property. A runaway success in global markets, we are confident it will be an instant hit with the kids in India too.”

The story begins with kids around the world discovering interesting and varied character cards falling from the sky. Unknowingly, the kids create a battle game with them only to realize later that the cards actually correspond to an alternate world called Vestroia, where Bakugan warriors have been waging war!

Bakugan are small, circular spheres from a far-off universe that morph into powerful warriors. When the war in Vestroia spirals out of control, the Bakugan spheres are sent to Earth trapped inside ‘field cards.’ Now, it is up to Dan and his friends to save both Vestroia and Earth from destruction, using their Battle Brawling skills.

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the number one kids’ entertainment channel, reaching more than 28.84 million viewers. Currently available in English, Hindi, Tamil and Telugu languages, Cartoon Network India is the first international kids channel to acquire locally produced animated programming and to date has acquired 19 series and movies like Krishna: Aayo Natkhat Nandlal, Bal Ganesh, My friend Ganesha, Vikram Betal, Akbar & Birbal amongst others. Recognised as the resident kids’ experts with a 360-degree presence through successful on-air and on line presence (www.cartoonnetworkindia.com), ground-events, promotional licensing, product licensing, publishing, CD ROMS etc.

For further information, please contact:

IPAN

Anjali Malik

Mobile: 9958652653

Email: anjali.malik@ipan.com