STAR Plus adds a new dimension to the festive season and offers viewers more reasons to stay indoors with extended episodes of its highest rated prime time serial, Sapna Babul Ka… Bidaai. Beginning October 13, the serial will be an hourly instead of its original half hour format, airing between 9 to 10 pm only on STAR Plus.
'Bidaai'
With this latest development, prime time soap Kasturi will undergo a change in time slot and will air at 6.30 pm in the meantime. Commenting on this development, Mr. Keertan Adyanthaya, GM & EVP, Programming, STAR Plus said, “We have been on a mission of change since the past year. We first focused on early prime time and launched Sangam, Santaan, Raja Ki Ayegi Baraat, Kis Desh Mein Hai Meraa Dil and Bidaai in the last one year as prime time shows. In the afternoon, we have launched Hamari Devrani, Grahasthi & Jahan Pe Basera Ho. It is this journey of transition that will have many more changes in our schedule.”
He further added, “The current Taj Mahotsav story track of Bidaai is at a highpoint that will lend very well to an extended, one hour episode. Also audiences adore Bidaai and keep coming back to us asking for more hence this time extension is our gift to the viewers. Bidaai episodes will air for an hour during the festive season.”
The current track:
Secret lovers Anamika alias Ragini and Anmol aka Ranbeer are set to come face to face at the much awaited dance competition, the TAJ MAHOTSAV. The upcoming episodes will see an interesting turn of events with the main plot revolving around their reactions on discovering the truth about each others’ identity.
Starting October 13, don’t forget to tune in to one hour of Sapna Babul Ka… Bidaai, Monday to Thursday, 9-10 pm only on STAR Plus.
For further information, please contact:
STAR India Pvt Ltd.
Poushali Majumder
E-mail: poushalim@in.startv.com
Tel: 91-11-66567890
Usha Thomas
E-mail: ushat@in.startv.com
Tel: 91-22-67227777
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