Dishtv launches Bhakti Active

Media News

Mumbai, October 23, 2008

Dishtv - India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee Group, is all set to add glitter to the Diwali excitement this season with the launch of Bhakti Active. Dishtv subscribers can now get Live Gurbani from Bangla Sahib and Nanded Sahib, Aarti of Sai Baba from Shirdi & Ganesh Aarti from Siddhi Vinayak, Aarti from Tirupati Balaji, Live Ganga Aarti from Haridwar and Bhasm Aarti of Mahakaal from Ujjain. Dishtv customers can now get blessed at the press of a button in the comfort of their home 24X7.

Commenting on the launch of Bhakti Active, Salil Kapoor, Chief Operating Officer, Dishtv said, “This Diwali, we bring the most cherished pilgrimages direct to the home of our customers. Dishtv is a pioneer in offering superior value to the customers and Value-Added Services (VAS) is a crucial focus area for us and we have always ensured that our customers enjoy the finest of services and benefit from cutting-edge products. Dishtv has been and continues to remain the market leader, the volume leader and the value leader.”

Bhakti Active is a free of charge service and it is available on Channel No. 99 on Dishtv. Two weeks ago, Dishtv had launched the innovative Interactive Banking Service “ICICI ACTIVE” in association with ICICI Bank. This service enables Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.

Dishtv’s Active Sports service enchants viewers with 4 mind boggling features that provide the viewer absolute power to control live matches by enabling to choose - Multi Camera Angles, Multiple Language Feeds, Match Highlights & Statistics. On Dishtv, the Zee News viewer can choose from a mosaic screen featuring 8 specialized news options of Live news, Top stories, Sports, Entertainment, Biz Live, Crime, Special & Weather. Dishtv also has Astro Active for the subscribers who have a keen interest in astrology. Recently, Dishtv has also announced a tie-up with Shaadi.com for their matrimonial service Shaadi Active.

For further information, please contact:

Dishtv

Ritu Jain

Head – Corporate Communications

E-mail: ritu_jain@dishtv.in

Mobile: +91 9811316770