HomeShop18 launches weekly “Kids Special” show to celebrate Children's Day

Media News

New Delhi, November 14, 2008

HomeShop18, the pioneers of home shopping in India, launches a unique and exciting weekly show – “Kids Special” on Children’s Day. The program will offer a variety of interesting products only for kids and the first episode will be aired on November 14th, 2008 at 12 noon. After the launch on Children’s day, the show will be aired every week on Saturday & Sunday at 1:30 pm & 3.30 pm. The half an hour show will bring interesting and innovative products like Kids Laptop, Remote Controlled Toys, Kids Puzzles, Paper Recycling Mini Factory, Arts & Crafts products. Every week, in the 'Kids Special' show, 3 exciting and innovative products will be offered.

This show will not only be an avenue for parents to buy great products for their children, but will also address various issues and problems faced by kids across the country. Every episode will have experts from varied fields like psychology, education, etc. These experts will talk on development needs of kids.

“Kids Special” is being launched with a great offer, where customers can win a Zenith Desktop Computer for their children. All parents who purchase during the week will be eligible for a lucky draw to win this powerful computer for their children. One computer is there to be won every week.

Sharing the rationale for this show, Sundeep Malhotra, CEO, HomeShop18 said, "Children are a large audience in India. At 30 Million, that’s 22% of the total TV audience." He further added “Kids Special will appeal to kids for the innovative toys that they can find on the show. At the same time, parents will like it as the merchandise helps in attracting kids to new hobbies."

For further information, please contact:

PR PUNDIT

Shilpa Arora

E-mail: shilpa.a@prpundit.com

Tel: +91 124 4229300-07