Radio City 91.1FM’s Love Guru™ completes 5 ‘Whatte Fun’ years

Media News

Mumbai, November 20, 2008

Its ‘pop the bubbly’ time at Radio City 91.1FM, India’s Leading Radio Network and the nation’s ‘Whatte Fun’ FM station as Radio City’s award-winning flagship show Love Guru™ completes 5 glorious years on November 24, 2008. Radio City 91.1FM’s Love Guru™ is the nation’s definitive, one-stop show on relationships providing counsel, companionship and comfort accompanied with the choicest Hindi melodies. Hosted with the utmost sensitivity by a warm, compassionate and fun mystery host RJ Love Guru™, the show airs simultaneously in 16 cities uniting the nation with a single chord. In 2007, RJ Love Guru™ bagged the coveted Promax ‘RJ of the Year’ (Hindi) Award at the India Radio Forum.

Speaking on this milestone, Ms. Apurva Purohit, CEO, Radio City 91.1FM said, “Radio City is known for its pioneering innovations in programming and content. Going back five years, the challenge for us was to take on a non-prime time slot and build it. Radio City’s Love Guru™ was developed as a very distinctly structured, robust concept which till date, remains unmatched in packaging and execution. As an entertainer, the show unequivocally remains non-preachy yet providing very humane, mature counseling, managing concerns even of an extremely personal nature with great empathy and articulation.” Ms. Purohit added, “We’ve sustained our edge with Love Guru™ which enjoys extremely high levels of listener engagement. Very ably steered by RJ Love Guru™, it is one of our shows with the highest recall across markets and we do not see this trend changing.”

As part of Love Guru’s 5th Anniversary celebrations on November 24, 2008, Radio City 91.1FM has a host of ‘Love Guru™ specials for fans all across India. Venturing onto the web domain by way of a LIVE chat for the first time, the very nocturnal RJ Love Guru™ will be accessible to all listeners in a LIVE chat from 5-6PM on Mon, Nov 24, 2008 only on www.planetradiocity.com. Furthermore, Love Guru™ fans can also participate in the ‘King of Lyrics’ contest on www.planetradiocity.com to win an iPod Shuffle and leave messages for Love Guru™ on his blog at http://www.planetradiocity.com/friendsmusic/blog_public.php?userid=11840.

Radio City 91.1FM will echo Love Guru™ Specials all day long on Mon, November 24, 2008 with the RJ making special appearances on shows across 16 markets. In-show features like ‘Gyaara Baje Ka Flashback’ (on the mid-morning 11 AM – 2 PM show) and City ka Chauka (four songs back to back) will feature Love Guru’s Top Love Songs. The ‘Call A Tune’ segment which is a LIVE listener request hour on the evening drive time show (5-9 PM) will also feature Love Guru’s Top Love Songs.

Elated on completing 5 robustly successful years, RJ Love Guru™ said, “It all started as a never before attempted concept on radio; I used to be a regular RJ before Love Guru™ happened after which life has changed completely. With the sustained success of Love Guru™, all the skepticism and apprehension of a show like this appealing to entertainment-seekers on radio was put to rest when we started receiving a deluge of questions, feedback and participation from listeners across the nation. I owe it all to Radio City and our listeners, and pray that this relationship be an everlasting one!” Commenting on the show, RJ Love Guru™ added, “This concept and format of Love Guru™, trend-setting since inception has stood the test of time. Classically evergreen, Love Guru™ has remained steadfast to its promise year after year and this consistency and deep-rooted commitment to our listeners has only added to the Love Guru™ family. To conclude, I would like to add that Radio City 91.1FM’s Love Guru™ will always be there for every listener who needs him!”

For further information, please contact:

Radio City

Snigdha N

E-mail: snigdhan@myradiocity.com

Tel: +91 22 66969100