Games2win.com launches Gamecurry.com

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afaqs! news bureau
New Update

Media News

Mumbai, November 25, 2008

Games2win.com announced the launch of the world's first global Search Engine for Flash games called Gamecurry (www.gamecurry.com).

The rational of the launch is very compelling - over 400 million consumers (almost 1 out of 2) on the World Wide Web play online flash games as per comScore (Sept 2008) data. Almost all these consumers need to visit popular flash game websites to find new games and play them - there is no single location or service to search for only games!

Gamecurry.com has been built from scratch by Games2win, by using proprietary search and crawl engines that has indexed over 50000 games so far. These games have been further listed by type and genre to make searching for games fun and interesting. Adding on top of regular search, gamecurry.com has added a very interesting 'crowd-sourcing' layer that allows consumers who have found games on gamecurry.com to rate the games basis some very simple yet direct icons. Using this 'emotive' layer, gamecurry.com will present its visitors search trends such as 'games being loved by girls in Finland' or 'games that boys find exciting in Russia'.

Within a few hours of going live, interesting trends are already emerging, Boys in Brazil search for 'animal, action and avatar' games while Boys in Japan search for 'adventure, boxing and doll' games and Girls in USA search for 'chicken, cooking and counting' games. Back home, Boys in India are searching for '3D, Adult and Adventure' games, whilst Girls in India are searching for 'dress up, kiss and cooking' games. Within a month, gamecurry.com will showcase global search trends live on the site.

Gamescurry.com is being aggressively promoted by leveraging the global popularity games2win.com (no 69th on global rank on comScore in gaming properties) and is already started attracting visitors from over 170 countries daily.

Alok Kejriwal, Founder & CEO, Games2win.com said, "A vertical search engine for flash games was waiting to happen as an idea and we are happy that games2win seized and executed the opportunity in the form of gamecurry.com. We have built out a global play in games2win and this property syncs well with our plan of being dominant player in the entire eco-system of casual online games that are fast becoming the most popular format of digital entertainment amongst young people globally. The combination of regular search with a social crowdsourced layer is very unique and will surely make gamecurry.com the best way to search for online games'.

Sunder Soman, Business Head Gamecurry.com said, "In the highly competitive and technically challenging "Search Tools" domain, our team has done a wonderful job and created a truly unique product by injecting uniqueness, convenience and practicality into Gamecurry. Casual gaming, by nature commands limited attention span and a lot of games out there are either difficult to find, or when found, downright boring. Gamecurry's uniqueness lies in its ability to sift through clutter and help the user "Discover" great games easily by using a combination of proprietary search technology and participation from the community. We have an interesting road-map ahead and will be launching cool new features frequently. I'm sure Gamecurry is poised to become an invaluable tool for game discovery among casual gamers worldwide."

For further information, please contact:

Games2win

Alok Kejriwal

E-mail: alok@games2win.com

Mobile: 98200 82558

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