The Magic of 'Tak and the Power of Juju' begins on Nick

Media News

Mumbai, March 04, 2009

After the huge international success of ‘Tak and the Power of Juju’, the hit show now joins Nick's exciting animation line-up this March. The show commences from March 9th, and will air at 5 pm Monday to Friday. The whacky and endearing characters of ‘Tak & the Power of Juju’ have a massive fan following of kids across the digital, gaming and television platforms across the world, and the ‘Tak’ mania is sure to become the next big craze in India.

‘Tak’ is a member of a jungle tribe and just a very ordinary assistant to a sage, until one day he is endowed with the ‘power of juju’. This gift is bestowed upon him by the magical & mystical spirits who are known as the ‘Jujus’. With his newly acquired abilities, Tak can cast spells, travel to the unexplored juju kingdom and summon the powerful and very peculiar jujus at any time for advice. For most teens, juju powers would make everyday life a whole lot easier. But with Tak’s imagination and inexperience, the powers usually get him, his friends, and sometimes even the jujus into tons of trouble!

The show will be promoted heavily through digital media with innovative games and widgets to capture the imagination of tech-savvy kids who want more engagement with their popular characters.

Speaking on the launch, Nina Elavia Jaipuria GM & VP Nick India says, “Nick has always been a pioneer at innovating and providing kids with cutting edge entertainment. This is yet another initiative from Nick to connect with and constantly engage the Gen Next through powerful characters and multiplatform extensions that delight them.”

Watch out for ‘Tak &the Power of Juju’ on Nick from 9th March 2009 at 5 pm

and await the magic.

For further information, please contact:

Viacom18 Media Pvt. Ltd.

Diksha Mehta

E-mail: diksha.mehta@viacom18.com

Mobile: 9930377106

LINOpinion – The Lintas Public Relations Division

Insiya Kapadia

Mobile: 9867428691