Ramayan on NDTV Imagine now turns a new chapter

Media News

New Delhi, March 06, 2009

After breaking all rules on prime time television viewing and successfully completing a year, Ramayan on NDTV Imagine now turns a new chapter. Going forward Ramayan will showcase the most moving part of this epic in its entire poetic and sentimental splendor with Sita’s second exile and the birth of Luv & Kush. Viewers can watch this stirring saga starting Monday March 9th every Monday to Thursday on Imagine at 9.30 pm.

Sita’s return to Ayodhaya wasn’t the end of her Agniprisha’. After being crowned as the King of Ayodhya Lord Ram did everything, he could for his people. He was trapped in a dilemma, between his responsibilities as Ram ‘the King’ and Ram ‘the husband’ as he overhears unpleasant remarks made by a common man about Sita. Sita realizes that Shri Ram is torn between his respect and love for her and his moral duty as a King.

Sita volunteers to leave the kingdom and take refuge in Rishi Valmiki’s ashram. Here she gives birth to Luv and Kush and devotes herself completely to the upbringing of her children.

Luv Kush, under the guidance of Rishi Valmiki, grow up learning all the arts & principles of warfare. Both Luv & Kush grow up respecting their mother Sita who also narrates tales of Shri Ram, the ideal King of Ayodhya without revealing her relationship with him.

Gurmeet Chowdhury and Debina Bonnerjee will be joined by Rishabh Sharma and Perin Monish Malde who will be essaying the role of Luv and Kush respectively. The role of Lakshman is played by Ankit Arora, Bharat by Vije Bhatia, Shatrughan by Lalit Negi , Hanuman by Vikram Sharma and Rishi Valmiki by Raman Khatri.

Sharing her thoughts on the new chapter in Ramayan, Shailja Kejriwal, EVP content, NDTV Imagine said “. Ramayan has been a path breaking show, launched to bring back the core values that have been passed through centuries from our ancestors. Until now Ramayan has been the story of the ideal man, who eradicated evil and fulfilled his duties as an ideal king, husband and brother. The story now unveils the life of Sita, the ideal woman, an epitome of devotion and sacrifice a dedicated wife, a good companion a caring mother who brings up her children all by herself and worthy to become kings.”

Adds Prem Sagar, “Ramayan, the timeless classic will now unfurl the moving saga of Luv and Kush. This is the most emotional, moving and defying moment of the epic that makes Sita the epitome of womanhood. This saga will highlight the struggle, the emotions, the glory and the pride of a woman though Sita’s selfless journey.”

Ramayan, the masterpiece by the Sagar Arts is creatively supervised by Anand Sagar and son Shakti Sagar and the technical and visual embellishment is done by Jyoti Sagar.

Don’t miss this captivating new chapter in the most loved epic of television with Luv Kush, starting March 9th in Ramayan every Monday to Thursday at 9.30 pm only on NDTV Imagine.

For further information, please contact:

NDTV Imagine

Zeenat Khan

E-mail: zeenatk@ndtvimagine.com

Tel: 67733999

Vitcom Consulting

Siddharth Bijpuria

E-mail: siddharth.bijpuria@vitcomconsulting.com

Mobile: 9818552856