Toonz and Spectra Animation signs deal for preschool animated TV series

Media News

Mumbai, April 03, 2009

Technopark based animation major, Toonz Animation India Pvt Ltd and Canada based Spectra Animation Inc has entered in to an agreement to co produce 52 episodes of a preschool animated TV series christened ‘Paddy’s Pages’. The budget estimate is ball parked at 7 million USD to be jointly financed by both the parties. Paddy’s Pages was an official selection to the Chicago International Children’s Film Festival 2007.

Paddy’s Pages chronicles the adventures of a 6 year old, who is fond of reading books. One day Paddy finds a BIG book that had a large number of stories except that the stories did not have endings. Paddy realized it was up to him to find the missing endings to all the stories. He jumped into the book and went inside the story! That’s what makes Paddy’s book so special. Together with his friends Mobey the monkey, Effy the elephant, Riffy the giraffe and Henry the tiger, Paddy will help solve problems, answer a few questions and find those missing endings. And more importantly, Paddy will apply his new knowledge to his own world outside the book. Problems in the book will parallel Paddy’s life in the real world, and the solutions he discovers with his storybook friends will help Paddy solve his own problems.

The concept for Paddy’s Pages has been conceived by K.P.Muraleedharan, Sr. Designer and concept artist at Toonz Animation. K.P. Muraleedharan has won awards and appreciation for his works at major film festivals across the globe. "Paddy is a typical child of today, always inquisitive and has an unbridled hunger for knowledge. It is impossible to visualize the imagination of a child when he reads a book, Paddy’s Pages is an honest effort to portray that", qipped Muraleedharan.

Muraleedharan’s concept was further developed by the team at Spectra Animation. The design team in Canada is led by the seasoned Director of the internationally popular preschool series, Toopy and Binoo, Raymond Lebrun.

"It is a momentous occasion for us. Paddy’s Pages is a recognition of our talents. It is a local product perfected for the world to enjoy. We aim to take the series to the masses by early 2011" says P. Jayakumar, CEO, Toonz Animation.

“Paddy’s Pages is yet another testament of our dedication to bringing quality series to preschoolers around the world” says André A. Bélanger, President and Executive Producer, Spectra Animation Inc.

For further information, please contact:

Perfect Relations

Arun Thankappan

Tel: +91 9930860706

Email: athankappan@perfectrelations.com