dishtv, India’s first and the largest direct-to-home service and part of the biggest media conglomerate, Zee Group today announced the premier of the latest bollywood release – “AA DEKHEN ZARA” over their Movie-on-Demand (MoD) Premier Channel. Featuring Neil Nitin Mukesh & Bipasha Basu, ‘AA DEKHEN ZARA’ was released in theatres by Eros International on March 27.
‘AA DEKHEN ZARA’ is a fast-paced, romantic musical thriller with some great edge of the seat action with superhit music. The movie would be available to viewers on a pay per view basis for download for 24 hours.
Announcing this Mr. Salil Kapoor, COO, dishtv said, “AA DEKHEN ZARA is an outstanding film which has been acclaimed both by critics and the viewers. We are proud to announce that this is the first Indian Movie to hit DTH in 2 weeks of its theatrical release. The Premier of “AA DEKHEN ZARA” on Dishtv will enable our 5 million subscribers to enjoy the latest and best of movies in the comfort of their home. Dishtv is a market leader in providing premium content to its subscribers.
“At Dishtv, we like to take the path breaking approach and we are delighted by the subscriber’s response to new and recent films released on our Premier Movie on Demand channel and this could form a growing revenue stream for us going forward.” Salil Kapoor, added.
Jyoti Deshpande, COO & Commercial Director, Eros International said, “Aa Dekhen Zara is an Eros home production and we spent over 3.5 crores in just promoting the film. However, falling prey to the ongoing strike between producers and multiplexes, the film did not get showcased in national multiplex chains and could be released only on single screens. Eros believes that it must do its best to give the audiences an opportunity to watch the film. So it has tied up with India’s leading DTH operators to showcase the film within 2 weeks of its theatrical release. If you didn’t catch it in the cinemas, watch it from the comfort of your home. We are committed to entertaining you any which way.”
For further information, please contact:
Dish TV India
Ritu Jain
Tel: 0120 4698018
Email: ritu_jain@dishtv.in
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