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Business update on Ten Sports – sale of cricket content

Media News

Mumbai, April 08, 2009

Taj TV Ltd., owners of Ten Sports – the Sub-continent’s number 1 sports channel - and the world’s largest producer of international cricket, have signed a multi-year, multi-platform syndication deal with Premier Media Group, owner and operators of FOX Sports and Australia’s leading pay TV sports broadcaster.

Under the agreement, Taj Television will syndicate to Fox Sports its entire portfolio of international cricket rights for the territory of Australia, which includes all international matches in Pakistan, Sri Lanka, the West Indies, and Zimbabwe, as well as the Hong Kong Sixes.

The syndication deal starts with the much-anticipated Australia tour of Pakistan, which will be played in the neutral territory of the United Arab Emirates. The two teams will battle it out in five One Day Internationals and one Twenty20 match in Dubai and Abu Dhabi.

Chris McDonald, CEO, Taj Television Limited, said: "Australia is one of world cricket’s most important markets and similarly Fox Sports is one of the globe’s leading and most innovative sports channels. We are very pleased to have signed this wide ranging and long term deal, which includes a minimum of 5 Australian bilateral tours."

Mark Denton, Vice President International Sales of Taj TV added, "This is not only great news for all the cricket boards who have entrusted us with ensuring the widest possible international exposure for their national sides, but also for the millions of cricket lovers in Australia who can now follow the Australian national team as they battle it out with a number of highly competitive teams."

Tony Sinclair, Director Acquisitions and Programming FOX SPORTS, said: "FOX SPORTS is delighted to continue its commitment to the Pakistan Cricket Board and broaden its coverage of the international game, and most importantly to give fans in Australia the opportunity to watch international matches all year round."

For further information, please contact:

Taj Television India

Debparna Banerjee

Tel: 91 2266623101