Nauman Sait wins MTV Hero Honda Roadies: Hell Down Under

Media News

Mumbai, April 27, 2009

MTV Hero Honda Roadies: Hell Down Under, the nation’s most successful & hard hitting reality show comes to an end with Nauman Sait emerging as the ultimate Roadie! The explosive journey which kick started in India and then went on a roller coaster ride down under to the dangerous terrains of Australia, concluded with a mind numbing finale and a deserving winner.

Nauman, a 21 year old boy from the city of Bangalore, was voted out of the show due to the building politics and his affection and partiality towards fellow Roadie - Tamanna. He was brought back into the show during the Australia leg and has proved his worth at every task and won maximum immunity ever since! Scheming and plotting against dodgy fellow contestants, surviving Raghu & Rajiv’s tangled twists and performing at every task, this daredevil definitely had his eye on the game despite being eyed by all the girls on the show.

Says Ashish Patil, General Manager MTV India and Sr.VP Creative & Content sais, "Roadies is a badge of honor, a crown you earn & wear after surviving the most grueling physical, mental & emotional experience of your life. People who go through the journey change forever. Each and every member of our crew had goose-bumps watching Nauman’s performance in the finale. Naumi has cleared earned his title."

Says an ecstatic Nauman Sait, "Roadies has been an amazing experience and I have learnt a lot on the show. For me it’s always been about winning and what better than competing with the best & the strongest for it. With a competitor like Kiri in the last task, the finale was something that has left me much stronger and every bit of effort was worth it! I will never forget this experience and am super happy about winning… I couldn’t have asked for more. I always believed I was the best & now I’ve proved it.”

MTV Hero Honda Roadies: Hell Down Under showed an astounding increase in viewer ratings, with this season having a fan following of over 3,00,000 members on Orkut and over 30,000 members on Facebook. The mere popularity of Roadies has generated an underground cult following that discusses each Roadies episode, contestants, the task and much more.

The successful launch of Roadies merchandise and ‘Cheat Code’ DVD proves that show has an insane fan following which just grows bigger every year! For more information on MTV Hero Honda Roadies: Hell Down Under log on to mtvindia.com/roadies.

‘MTV Hero Honda Roadies: Hell Down Under’ was presented by Hero Honda Karizma, and was being powered by telecom partner Idea and associate sponsors including Nokia, Ray Ban, Mountain Dew, Archies, Garnier Fructis and CEAT. The marketing partners for ‘MTV Hero Honda Roadies: Hell Down Under’ were KFC, PVR, Red FM, Shoppers Stop, Baskin Robbins and Crossword.

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LINOpinion

Natasha Amir

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Email: natasha.amir@gmail.com