UTV BINDASS makes you beg, borrow and steal

Media News

Mumbai, April 30, 2009

If your idea of travel is backpacking, adventure, hitchhiking, than catch ‘Beg, Borrow, Steal’, the unique reality travel series launched by UTV Bindass where you get to travel to various destinations. Imagine travelling all the way from Mumbai to Goa having fun and frolic, but hold on - there is a twist; after all ‘FUN’ things do come for a price, right? What if you have to undertake the entire trip in just 100 bucks! That’s when you got to BEG, BORROW AND STEAL.

This show explores the adventures of the chosen contestant as he/she make their way to various destinations with little or no money in their pockets, Example - Mumbai to Goa in Rs. 100. The challenge is to travel, eat, board, lodge and do whatever it takes to reach the destination in the given budget. The contestants on the show are guaranteed a journey of their lifetime, going by the wild & whacky tasks lined up for them on the show which range from collecting money by singing outside a tourist spot, getting 5 customers for a chaiwala to earn a crew lift for 5 kilometers or washing dishes at a dhaba to earn a meal.

Prior to the journey, the contestants are offered a backpack containing limited number of items, wherein they can choose only 3 more items from the following - Bottle Of Water, Packet of Biscuits, Odomos Tube, Torch, Sleeping Bag & Sunglasses. This choice is made in the beginning of the journey and cannot be undone. The show not only emphasizes the journey you undertake but also reflects on the choices the contestants make prior to or during the journey that might just make you either Beg, Borrow or Steal on your journey.

Moreover the show ensures a direct connect between the contestant and audience through the VIDEO DIARY, which will provide a recap of the contestant’s entire day’s journey by cutting back to the choices and selections they made prior to and during the journey. There is no time limit to complete the journey, but the traveller must complete certain given tasks along the way to earn bonuses or forfeit something from the final gratification. At the end of every successful journey, there awaits a GRAND PRIZE for the contestant if all the tasks assigned are completed successfully.

For further information, please contact:

Hanmer MS&L

Rajani Sharma

Mob: 9820712440

Email: rajani.sharma@hanmermsl.com