IBN-Lokmat is the highest viewed channel on Polling days

Media News

Mumbai, May 15, 2009

While every news channel in the media space has gone all out to cover the general elections, one channel that stood tall amongst the rest is none other than IBN-Lokmat. As per TAM estimates, during the various polling phases, IBN-Lokmat, was the highest viewed Marathi news channel on polling days all over Maharashtra.

As per viewership pattern: Source: TAM

Time Period: Wk 19 ’09, Thursday, 7th May, 0700-1700, hrs.

Channel share% Market: Maharashtra CS AB 15+ YRS, CS 25+ YRS, CS AB 25+ YRS, CS AB MALES 25+ YRS, CS A MALES 25+ YRS

On 30th April phase III IBN-Lokmat was No. 1 Marathi News channel amongst affluent audiences in Maharashtra (Source: TAM, Channel Share%, Market: Maharashtra; TG: CS A 15 + YRS, CS A 25+ YRS, CS A MALES 25+ YRS, Time period: Wk 18 ‘09 (30th April 09) Time: 0600-2400 hrs. on the day of Mumbai polls, IBN-Lokmat leads in Mumbai (Source: TAM, Channel Share%, Market: Mumbai TG: CS A 15 + YRS, CS A 25+ YRS, CS A MALES 25+ YRS, Time period: wk 18 09 (30th April 09) Time: 0600-2400 hrs.

During phase II, IBN-Lokmat leads across audience groups during Evening prime-time. (Source: TAM, Channel Share%, Market: Maharashtra; TG: CS 15+ YRS, CS AB 15+ YRS, CS AB MALES 15+ YRS, CS A 15+ YRS, CS AB 25+ YRS, Time Period: Wk 17 ’09 (23rd April 09) Time: 1800-2400 hrs) on 16th April, Phase I of polling, IBN- Lokmat is the channel of choice over other Marathi News channels across multiple audiences (Source: TAM, Channel Share%, Market: Maharashtra;TG: CS AB 15+ YRS, CS MALE 15+ AB, CS 25+ A, CS AB 25+ CS MALE 25+ AB, CS 25-44 AB: Time Period: Wk 16’09 (16Th April 09) Time: 0600-2400 hrs

During the entire time period of elections, the TAM estimates prove that when Maharashtra votes, Maharashtra watches IBN- Lokmat.

Nikhil Wagle, Editor IBN-Lokmat, highlighted the aspect, “We have covered elections thoroughly giving appropriate coverage to issues of national importance thereby generating awareness amongst voters. This has been the hallmark of our coverage and accordingly the results are for everyone to see.”

Rajdeep Sardesai, Editor-in-Chief, IBN18 Network, who says, “With a team of most formidable election experts, IBN- Lokmat has been getting its viewers the most exhaustive and in-depth election coverage. The inclusive and voter centric approach ensures when Maharashtra Votes, the Marathi viewership tunes in to IBN- Lokmat.

Dilip Venkatraman, Chief Marketing Officer – IBN18 Network & Chief Operating Officer – IBN18 Focus said, "Despite being the youngest in Marathi News genre IBN-Lokmat has successfully emerged as the most preferred channel in Maharashtra, ahead of its competition. It is encouraging to learn about the viewers’ trust on us during one of the world’s largest democratic exercise – GE’09.”

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For more information contact:

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Amol Burondkar

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