Catch Art & Artistes’ IDEA JALSA Series On Indian Music on DD National

Media News

Mumbai, May 23, 2009

In these times of reality shows like that of the IPL, comedy and talent hunt shows, an exceptional reality show titled "IDEA JALSA" series created by the reputed Mumbai based entertainment company, Art & Artistes’ under the umbrella of its Indian Music Academy (IMA) which offers a fascinating glimpse of all genres of Indian music has caught up and is cutting across geographical boundaries just like cricket and bollywood.

IDEA JALSA- Music For The Soul, that is currently being aired on DD National since 18th January 2009 every Sunday (10:30-11:00 A.M. IST) is today the No. 1 reality show that has the highest viewership across 400 channels in terms of TRP ratings on its slot as per the TAM report week after week! It features several young maestros, stars and legends from all the genres of Indian music including Hindustani music, Carnatic music, Qawwali, Ghazals, Bhajans, Ghazals, Sufi music and Folk music. It is being anchored by Durga Jasraj and Annu Kapoor.

This first ever TV series on all forms of Indian music encompasses the cream of popular and professional talent across India including legends like Pt. Jasraj, Pt. Hariprasad Chaurasia,Pt. Shivkumar Sharma, Dr L. Subramanian, Jagjit Singh, stars like Hariharan, Pt. Ajay Pohankar, Shankar Mahadevan, Anuradha Paudwal, Roopkumar Rathod, Sonali Rathod, Wadali Brothers, Hansraj Hans, Richa Sharma and young maestros like Sanjeev Abhyankar, Rakesh Chaurasia, Niladri Kumar, Sridhar Parthasarathy, Kaushki Chakrabarty, Devaki Pandit, Bela Shende, Shounak Abhisheki, Shashank, Sawani Shende, Rattan Mohan Sharma, Purbhayan Chatterjee, Jayanthi Kumresh, Rupak Kulkarni, Ganesh Kumaresh, Yogesh Samsi, Abhijit Pohankar, Sabir Khan, Pt. Vijay Ghate, Jaswinder Singh, Mohd Vakil, Runa Rizvi, Munnawar Masoom, Rimpa Siva and Ankita Joshi.

The IMA concert series titled IDEA JALSA- Music For The Soul, now in its third successful consecutive year is the result of a Nationwide tour that commenced in May 2006 to spread Indian music, has achieved a feat of 39 Idea Jalsas in 39 cities and towns across India in 23 months!. The purpose of the Idea Jalsa concert series is two folded. First, it is to present and promote all genres of Indian music including Hindustani, Carnatic, Ghazal, Bhajan, Sufi, Qawali and Folk in the most interesting manner which would touch the hearts of every viewer making it an unforgettable experience to be cherished for a life time. Second, this endeavour is not only to revive the interest and love for all the genres of Indian music but also to build the next generation of good music listeners across India and globally. Through this series the IMA has created the biggest platform of music across India, promoting young maestros – emerging stars, whose performances are followed by the legends of Indian Music.

IMA’s upcoming endeavour in the coming months is the IDEA JALSA - Music For The Soul ’ National Talent hunt across Mumbai, Pune, Chennai, Kolkata, Chandigarh and Bhopal to tap young deserving talents in all genres of Indian Music and give them a platform to showcase their talent on India's No. 1 live reality show IDEA JALSA - Music For The Soul’ on DD National.

Idea Cellular, a part of Aditya Birla Group, which has been supporting 'Idea Jalsa' right from its inception, continues its commitment as a true partner by associating with this first of its kind Indian music series.

What adds to the mesmerizing experience created by these performers is the one to one interactive sessions with the audience post the recitals, addressed by these young maestros, stars and legends of Indian music.

“By taking it nationally the IMA has made music the unifying force between the artistes, audience, and youth into the biggest musical movement."

Former Hon. President of India, Dr. A.P.J. Abdul Kalam.

So what are you waiting for? To encash on your opportunity of experiencing great heights of ecstasy watch out for the Idea Jalsa series live every Sunday, 10.30 to 11:00 a.m. IST on DD National.

For further information, please contact:

Art & Artistes & IMA

Anand K. Lalwani

Tel: 26395839/65912648

Email: anandklalwani@aaaind.in